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AT&T confirms Nokia Lumia 900 due April 8 for just $100

updated 09:30 am EDT, Mon March 26, 2012

Nokia Lumia 900 gets very low starter price

AT&T confirmed launch details for the Nokia Lumia 900 on Monday that show Microsoft and Nokia determined to carve out share for Windows Phone in the US. The first 4G Windows Phone should go on sale on April 8 for just $100 on a contract. The deal makes the Lumia 900 one of the cheapest new LTE phones ever and one of the cheapest high-end devices.

The 900 is an upsized and overall improved version of the Lumia 800 with a 4.3-inch, non-Pentile AMOLED screen, LTE, and a front camera added to the existing formula. Both share an eight-megapixel f2.2 rear camera and 16GB of built-in space.

Previously nicknamed the Ace, the Nokia range leader is believed to be getting rare flagship treatment from AT&T, of the kind close only to that given to the iPhone. Nokia and Microsoft were rumored to be giving at least $100 million to marketing towards the effort. AT&T, by comparison, devoted relatively little promotion to the first round of Windows Phone 7.5 devices from HTC and Samsung in the fall.

Given the existence of normally expensive LTE, it's suspected that the Lumia 900 is being more heavily subsidized than usual in a bid to grab market share. Windows Phone has dropped to 4.4 percent share in the US and 1.5 percent worldwide, while Nokia already has virtually no presence in the US and is declining on the world stage. Both were slow to respond to the iPhone and later Android.

Nokia struck its Windows Phone deal in early 2011, shortly after its then-recent CEO Stephen Elop said his company was standing on a "burning platform" and had to switch platforms to have any hope of competing with Apple.



By Electronista Staff
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Comments

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    +5

    What's next?

    We'll pay *you* to use our phone?

  1. jpellino

    Fresh-Faced Recruit

    Joined: Oct 1999

    +5

    If that doesn't work

    Free Zune with every purchase!
    Free Kinect with every purchase!

  1. nat

    Junior Member

    Joined: Mar 2002

    +2

    ah, moneyball

    nothing more. that's how they do it. did it with xbox and doing it with search. lose cargo ships full of money til you get some market share. this is "competition". and as we all know, competition is good. well, for those with deep pockets anyway.

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    +2

    Something to consider, MS Nokia...

    Can I play Angry Bird Space? Can I transfer all of my $1000+ worth of Apps and iTunes music to WinPhone?

  1. UmarOMC

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    WinFone 8

    Gud for st0opid

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +2

    Race to the bottom

    There you go again, Microsoft. Trying to buy market share.
    Didn't work with Zune. Or KIN.
    Won't work with Windows Phone.

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