updated 12:45 pm EDT, Mon March 26, 2012
Third-party retailer makes rare expansion
A third-party Apple retailer, MacMall, is planning to expand outside of southern California for the first time, notes AppleInsider. The company currently has three stores in southern California, but is planning to open a shop at 329 West Grand Avenue in Chicago, Illinois on March 31st. To promote the effort the first 500 people to visit after the 9AM opening will be entered into a 10AM drawing for products like a MacBook Air; other drawings will take place throughout the day, and between today and March 30th, although the pre-opening raffles are being aimed at business customers.
MacMall says it is pursuing or considering more locations to be based in Chicago, southern California, and/or New York City. Such an expansion is rare for a third-party Apple reseller; as Apple has grown its retail presence, some vendors have found it difficult to compete. In Europe sanctioned "Premium" resellers have complained that Apple is using unfair tactics that give third parties a disadvantage.