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Amazon rumored using three-tablet strategy with Kindle Fire

updated 12:20 pm EDT, Tue March 27, 2012

Amazon may go high and low on 7in, add 8.9in

New rumors have surfaced claiming that Amazon will have a much wider strategy for its next-generation Kindle Fire tablets than thought. Taiwan Economic News claimed that the 8.9-inch version would be joined by two seven-inch models. One would have the 1024x600 display of the original, while a high-end version would get a 1280x800 display; the 8.9-inch version would supposedly have a 1920x1200 screen and thus compete even with the new iPad for pixel density.

The tip, while unverified, also supported talk of Amazon carefully managing suppliers to drive costs down even further. Where the current Kindle Fire had a rigid supply chain, being made by Quanta with an LG screen and a Panasonic touch sensor, it would get extra manufacturing from Foxconn as well as some displays from Chimei Innolux for seven-inch models and 8.9-inch panels from Prime View. Chimei Innolux would be the only company supplying touch layers.

None of the new tablets had release timing, although talk has existed of parts being ordered, which would put a release at least a few months away.

The rumor is very much unconfirmed and mostly gets support from third parties whose stories roughly mesh. Amazon has nonetheless hinted that it would have other screen sizes, and it's likely to want a hedge against possible direct competition from future Barnes & Noble Nook models.

Both higher-end seven-inch and new 8.9-inch tablets would still see Amazon's role shifting. It had at first explicitly claimed it wouldn't hunt the iPad and would stay focused on reading. With the Kindle Fire now its most popular device and expansion on the way, it would be put into more direct competition with Apple and the wider tablet arena.

By Electronista Staff


  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999


    still a rumor

    But if it is indeed 1920 x 1200, it's a sign that people are slowly realizing that 16:9 is a dysfunctional aspect ratio for everything other than motion picture.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Amazon will continue to try to

    step on Apple's toes and there's not much Apple can do to stop them. Apple will just have to continue to sell every iPad it can make and let the consumer decide which company will sell the most tablets.

  1. DiabloConQueso

    Fresh-Faced Recruit

    Joined: Jun 2008



    Wait... Amazon uses Foxconn?

    Dust off the pitchforks, start writing sensational articles, lie about the working conditions then blame it on translation, and threaten to boycott... isn't that the modus operandi?

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Fragmentation galore

    So, developers who want to design apps for the three Kindle Fires will need to include three sets of graphics? 1024, 1280, and 1920-pixel versions of every single image for all their apps? What a pain.

    Still better than trying to scale images up or down. That would look terrible. Not to mention that scaling GUI elements and tap targets also looks hideous. But of course, Android tablet users probably don't know or care about quality design anyway.

  1. global.philosopher

    Fresh-Faced Recruit

    Joined: Sep 2010


    So it is a four horse race...

    Apple iOS
    Android (all OEM partners)
    Amazon (even though Android it will sell many different tablets)
    Windows 8

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: Fragmentation galore

    So, developers who want to design apps for the three Kindle Fires will need to include three sets of graphics? 1024, 1280, and 1920-pixel versions of every single image for all their apps? What a pain.

    As opposed to iOS, where you need high-res and low-res graphics, plus graphics for iPad and iPhone displays. You're right, it's freakin' impossible. Talk about fragmentation!

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