Printed from http://www.electronista.com

AT&T Plus to give sped up service, discounts [U]

updated 08:30 am EDT, Tue March 27, 2012

ATT Plus enters trials

(Update: official statement) AT&T has begun trying out a new reward program for subscribers. AT&T Plus gives those who qualify a priority number for help. Multiple discounts also take effect, including waivers on activation for a second line and device upgrades as well as 25 percent price cuts on all non-Apple accessories.

The program doesn't have any costs. It's not clear what conditions are needed to qualify, although this would most likely apply to those who have completed a contract and otherwise proven they would stay with the service for some time.

Access to AT&T Plus is so far limited to parts of Colorado as well as Houston and Minneapolis.

Loyalty programs aren't new in the US but are relatively rare for AT&T. Sprint has often been the source of such programs and was running its Premier reward program until the iPhone 4S launch. The iPhone's non-exclusivity may play a part in AT&T adopting a loyalty program of its own, as it may be an attempt to keep those who bought iPhones early on from jumping ship to Sprint or Verizon.

Update: AT&T sent Electronista a statement confirming that it's active, but in a trial phase.

"We're trialing a pilot loyalty program, called AT&T Plus, with a select group of our wireless customers to get their feedback on their interest in this type of program and the benefits they'd like to have from us," a spokeswoman said. "Right now, this is only a trial, but based on what our customers tell us, it may be something we look to roll out more widely in the future." [via The Verge]



By Electronista Staff
toggle

Comments

  1. DaJoNel

    Fresh-Faced Recruit

    Joined: Aug 2010

    0

    Non-Apple accessories?

    What, because Apple is "too premium" to offer good deals? Or did the Android manufacturers bribe AT&T to make their accessories look more appealing? Geez, Apple isn't premium. The others are just junk.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

JBL Synchros E40BT headphones

For all the different configurations of headphones on the market, it's always a tough choice for buyers to get something that is just ...

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News