updated 05:15 pm EDT, Tue March 27, 2012
Microsoft aims to catch 1st-time smartphone buyers
At least one Microsoft Store is reportedly taking a new tactic to try and spur Windows Phone adoption beyond its controversial contest. An admittedly second-hand report from technology blogger Dave Zatz has Microsoft's Tysons Corner store swapping any phone with web access, including basic feature phones, with a Windows Phone. Shoppers would normally get a phone on the spot, although rain checks are being honored and include a $10 gift card in return for the wait.
The demand is purportedly such that it's triggering a rare instance of lineups at a Microsoft retail store. "When I left there were 60 people in line," the observer said.
Microsoft hasn't confirmed or denied the plan, although the lineup would be unlikely even for the official contest.
Windows Phone has been pitched from the start as a platform for those new to smartphones. Until now, however, Microsoft has usually only implied it through ads rather than making a direct attempt at courting those buyers. Its ongoing contest has been an attempt to lure Android, BlackBerry, and iPhone users rather than to take advantage of those that hadn't already made the transition to a smartphone.