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AT&T vows Nokia Lumia 900 launch will eclipse iPhone's

updated 01:20 pm EDT, Wed March 28, 2012

ATT hopes Lumia 900 will win through blitz

AT&T through both official and off-the-record conversation on Wednesday promised that its upcoming launch of the Nokia Lumia 900 would be its largest ever. Devices lead Jeff Bradley told CNET that the April 8 debut would be a "notch above anything we've ever done" and explicitly included the iPhone in this point of view. A major TV ad blitz, extensive staff training, accessories, and personal staff ownership would make it clear the Windows Phone was its "hero" phone, or the device it was rallying behind for the season.

Among the more specific tactics would be finding equivalents for Windows Phone apps for those on Android on iPhones. The full campaign would reportedly last six to eight weeks, an insider said. It's already known to be costing $100 on contract, or half as much as an iPhone or some other flagship phones.

Bradley wasn't concerned about Windows Phone's low market share or for the modest success of the first Nokia-made Windows Phone in the US, the Lumia 710. Having 4G, a better design, and heavier marketing would be enough to make the difference, he argued.

The major emphasis on the Lumia 900 reflects the importance that AT&T, Microsoft, and Nokia all are putting on the one Windows Phone's success. AT&T has been eager to reduce its dependency on the iPhone and still sees Android form a minority of its smartphone sales. Both Microsoft and Nokia have seen their products fall out of use in the US and would be eager to get recognition once again with a clear American flagship demand.

Historically, AT&T and Microsoft efforts to market Windows Phone haven't produced results. Microsoft committed $500 million worldwide to marketing the fall 2010 launch of Windows Phone, but has seen its share almost uniformly slide in the more than a year since. Meeting iPhone-level launch demand could be extremely difficult given that AT&T activated one million iPhones in five days last fall.



By Electronista Staff
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Comments

  1. armwt

    Fresh-Faced Recruit

    Joined: Aug 2006

    +23

    Must be nice

    To drink so heavily on the job that you can believe this...

  1. noibs

    Fresh-Faced Recruit

    Joined: Jul 2007

    +13

    BS

    This reminds me of all the hyperbole and BS that RIM used to put out. Look at Nokia now and then look at RIM now--that's Nokia's future.

  1. mac_paint

    Fresh-Faced Recruit

    Joined: Mar 2012

    +7

    Er...

    Good luck with that. Handset looks like c*** and correct me if I'm wrong but that bottom right tile looks cut-off at the bottom. Attention to detail, not!

  1. facebook_David

    Via Facebook

    Joined: Mar 2012

    +7

    Good luck with that...

    Dude either has small hands or that thing looks like a brick. I can't stand it when these guys market on pure speculative hyperbole. Then when the results don't equal the predictions we don't hear from them.

  1. Inbloom

    Fresh-Faced Recruit

    Joined: Feb 2011

    +3

    Re:Er....

    It's actually a very nice device. I have had the opportunity to use one for the last several days. Several features such as ms office integration, larger display, deep social media integration and Nokia drive exceed the capabilities of my iPhone. The Lumia is also very well built and looks a lot better in person than in pictures. However, the aps that are needed by me are not available on the platform as of yet and may never be. The Lumia 900 will be awesome for someone who is new to the smartphone world or for users who are not dependant on aps. The iPhone is my choice of primary devices, however, I have to give credit where credit is do. The Lumia is a very nice piece of hardware. Just because it is not a Apple product for me doesn't mean I will knock it. Plus you have to actual use one to give a good opinion on it.

    Btw the tile is not cut off its just the scrolling stopping point the user left off at.

  1. Wingsy

    Fresh-Faced Recruit

    Joined: Apr 2005

    +6

    comment title

    "the tile is not cut off its just the scrolling stopping point the user left off at."

    It IS inattention to detail. If you're going to scroll tiles it makes way more sense to put a detent after every line of tiles, so that when you stop scrolling it stops even with the bottom of a tile. It looks cut off ... because it is.

  1. joecab

    Fresh-Faced Recruit

    Joined: Apr 2004

    +6

    "launch" not "sales"

    The launch part is the only factor they can control; the rest is up to the public.

  1. gprovida

    Fresh-Faced Recruit

    Joined: Feb 2006

    +4

    Track Record Poor - More than as and copying iPod

    Let's see, "... March 28, 2012 at 11:34 AM AT&T to offer Windows Phone OS update -- just not yet
    Posted by Janet I. Tu ... The "8107" update, which Microsoft made available in January, is intended to fix the so-called "disappearing keyboard" problem where the onscreen keyboard sometimes disappears while typing, as well some provide some other fixes. ..."

  1. freddymac

    Fresh-Faced Recruit

    Joined: Jul 2010

    +7

    Hahahahahah

    Hahahahahah... Please stop.... Hahahahahah your killing me..... Hahahahahah... M$ and Nokia???? Hahahahahah... Stop,,,, Please..... Hahahahahah

  1. freddymac

    Fresh-Faced Recruit

    Joined: Jul 2010

    +8

    I'm better now.

    This is a April fools joke? Right.. Hahahahahah... Sorry......

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