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Denmark, UK also looking at 4G iPad marketing

updated 05:30 pm EDT, Wed March 28, 2012

UK situation still tentative

Denmark and the UK are also getting involved in scrutinizing Apple's marketing of the LTE iPad, reports say. The Danish situation is the most significant, as the country's consumer ombudsman is now said to be investigating the issue. As in Australia and Sweden, Danish marketing touts the iPad's LTE support even though the only countries in which it's usable are Canada and the US. The tablet otherwise defaults to 3G or Wi-Fi connections.

The UK's Advertising Standards Authority has meanwhile stated it is "aware of the news from Australia regarding the iPad 4G marketing claim," but that "without going through due process we can't say whether the [UK] ad is likely to be problematic." It suggests if anyone does have a complaint they can lodge it and have it investigated.



By Electronista Staff
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  1. FireWire

    Mac Elite

    Joined: Oct 1999

    -2

    ..

    GET A F-ing LIFE!!!!! It's like saying a car can go from 0 to 200 in 15 seconds.. people still know that you can't drive that fast on the road.. Does it have LTE? Yes.. Can you use it? No. But it's totally legit to say you have it..

  1. aristotles

    Grizzled Veteran

    Joined: Jul 2004

    -1

    Simple solution

    Change iOS to report "4G" when connected to HSPA+ or faster network.

  1. chas_m

    Moderator

    Joined: Aug 2001

    -2

    Let me get this right

    It's APPLE'S fault that these countries don't have "the right kind" of LTE (or none at all)? Seriously?

    I understand how we have to look out for the unbelievably stupid and naive by making advertising clear, but IIRC there is already a small disclaimer in Apple's ads that says something like "LTE may not be available in all areas." That I believe more than covers it.

    I suppose Apple could make the disclaimer clearer in other countries, but if they do that they should also promote the fact that the LTE iPads are UNLOCKED, meaning Europeans who travel (and most of them do, hint hint Americans) can use the local 3G or "4G" service EVERYWHERE. Offset a "negative" (other countries won't get LTE speeds anytime soon) with a positive (enjoy 3G and LTE where available everywhere else).

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    except

    If Apple keeps advertising their products to say "We do 4G!" as a selling point, which has no actual factual basis in that country, then they are misleading the consumer.

    It isn't any different then if they said "We do 4G!" but it doesn't work in the UK because the frequency they use there is different than the frequency the iPad supports.

    The problem Americans have is they think because advertising is so 'unregulated' in their country that people can make pretty much any claim they want, that all countries are like that. It isn't. They take into account the fanciful and obvious exagerations (such as your PowerMac G5 really wasn't going to blow you out of your house), but won't tolerate stuff that isn't factual (like saying the PowerMac G5 was the fastest computer out there, when it wasn't).

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: Let me get this right

    It's APPLE'S fault that these countries don't have "the right kind" of LTE (or none at all)? Seriously?

    No, it's apple's fault for trying to sell you something by using a feature you obviously can't use, and which it is expected of the consumer to understand that it is not available. For I'd like to know, even in the US, how many people know what 4G is and whether they can use it in their country or their area.

    I understand how we have to look out for the unbelievably stupid and naive by making advertising clear, but IIRC there is already a small disclaimer in Apple's ads that says something like "LTE may not be available in all areas." That I believe more than covers it.

    Right. The only people who would misunderstand an ad are really stupid people. Couldn't just be the normal people who don't follow the cellular phone business closely and so don't realize 4g isn't in their country.

    I suppose Apple could make the disclaimer clearer in other countries, but if they do that they should also promote the fact that the LTE iPads are UNLOCKED,

    They can already advertise they are unlocked. You make it sound like they're keeping that quiet or something.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: ..

    It's like saying a car can go from 0 to 200 in 15 seconds.. people still know that you can't drive that fast on the road..

    No, it's like saying "You can go 200 MPH" and it turns out that there's a blurb in the small print on the web site that reads "Only in various parts of the US where the altitude is greater than 30,000 ft".

    Oh, wait, there are no places in the US with that altitude. But that's OK, for if there were, the car could go that fast!

    But only the naive or stupid would think the car could actually go that fast, right!

    BTW, there are places you can drive 200mph (your own property, a race track, etc), so your argument is incorrect anyway.

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