Printed from

RIM says BlackBerry 10 on track, hints cheap Curves soon

updated 05:45 pm EDT, Thu March 29, 2012

RIM sees no BB10 delay and vows Curve 9320, 9220

RIM chief Thorsten Heins during a call discussing the company's tough quarterly results gave some reassurances that the company was still on track with its first BlackBerry 10 phone. The device was still due for late 2012. Carrier partners were interested in both the new platform and keeping RIM as a partner, the CEO said.

While it was expected he would compliment the OS, Heins said he was "intrigued by the stability, performance, and beauty" of BlackBerry 10's interface. PlayBook 2.0 was a "taste" of what it would bring.

In the near term, he acknowledged that RIM's successes were focusing more than before on low-cost smartphones, where it was now facing more intense competition. As part of this, it would have new entry-level BlackBerry hardware in the next few weeks, Heins said. The mention was a direct allusion to the Curve 9220 and 9320, which should undercut even the 9380 and 9360 in price.

As a whole, RIM was trying to consolidate its efforts on those areas it handled well, such as the corporate world. Earlier plans to focus on "media consumption" apps and home-oriented services weren't working out, according to the CEO. He alluded to RIM's full touch devices not doing as well as they should, and that the company was "late" to the Bring Your Own Device trend that has seen the iPhone and Android cut into once-safe corporate sales.

Despite the corporate shift, the company wasn't about to back out and would be looking for "partnerships" for non-business content, the executive said. BlackBerry Messenger and other key services were no longer the absolute draws they once were, and an emphasis on it in the future BlackBerrys as well as explorations of other services was key.

Heins further hinted that the company was open to the prospects of licensing BlackBerry 10, although he was still "reviewing" the prospect.

By Electronista Staff


  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Rip. Mix. Burn.

    Re: "Earlier plans to focus on 'media consumption' apps and home-oriented services weren't working out, according to the CEO."

    Apple has relentlessly improved their "media consumption" infrastructure since 2001. Back when iPod was brand new. Back when "Rip. Mix. Burn." was Apple's next big thing. It's gotten bigger, wider, and deeper than even Apple could have hoped for.

    Hard to copy all that overnight, eh hoser?

  1. tfmeehan

    Fresh-Faced Recruit

    Joined: Mar 2009


    comment title

    "Carrier partners were interested in both the new platform and keeping RIM as a partner," the CEO said..."no, no, really, they are! They told me so...they sounded very sincere."

  1. legacyb4

    Mac Elite

    Joined: May 2001


    Yup, because

    cheap Blackberries is what everyone really wants compared to a shiny new iPhone...

  1. nowwhatareyoulookingat

    Fresh-Faced Recruit

    Joined: Jul 2009



    Who would be stupid enough to license any version of BBOS? It would be like volunteering to jump on a train that everybody knows is about to crash off the side of a mountain.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular


Recent Reviews

Linksys WRT1200AC Wi-Fi Router

Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

Rapoo A300 Mini Bluetooth NFC Speaker

The Rapoo Bluetooth Mini NFC Speaker is a little metallic box about the size of a baseball. In spite of its small size, we were very p ...

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...



Most Commented


Popular News