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Flurry: Google Play revenue just 23% that of Apple App Store

updated 01:55 pm EDT, Fri March 30, 2012

Google Play still well behind Apple, Amazon

The Google Play Store still makes less than a quarter of the revenue from apps than Apple's App Store, Flurry found in tracking app data. Setting the iTunes-based Apple portal as the reference point, the analysis saw Google Play (formerly Android Market) make just 23 percent of the revenue relative to size in a 45-day period starting mid-January. The ratio was actually down from December, when Google's official Android store made 24 percent.

The study likewise showed that Amazon was considerably more effective at selling Android apps than Google itself, as Amazon was making 89 percent of Apple's revenue compared to its own small but significant size.

Flurry saw Google's deficit as a virtue of continued inexperience in sales. Both Apple and Amazon are focused primarily in retail-like sales, online or off, and would have better experience spurring sales. Google is still known for search and web ads, the two of which have little to do with paid apps.

Other factors commonly attributed to Google's troubles include continued difficulty discovering genuinely new apps, the complexities of paying for an app with Google Wallet, and possibly just fostering a culture where users expect apps to be free. Major developers like Rovio often release only ad-supported versions of apps that are normally paid in iOS as they anticipate most Android users either avoiding an app entirely or pirating it.



By Electronista Staff
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Comments

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -3

    um...

    couldn't part of that low number be due to Amazon's high number? Apple only has to compete with itself. Google actually has to compete, and both need to also deal with the fact people can actually get their apps wherever they like.

  1. BigMac2

    Forum Regular

    Joined: Dec 2000

    +1

    Fuzzy reports

    This article faille to report what the Flurry analysis is about, they only compare revenue of in-apps purchase from a bunch of unnamed apps. Those numbers cannot be extrapolate to the whole store revenue. The only conclusion we can made of it is with the exact same content, Android is a lesser market.

  1. Flyingjoe

    Fresh-Faced Recruit

    Joined: Nov 2010

    -1

    How is Amazon's so high?

    Does part of Amazon's revenue include the e-books that they are selling for their tablets? Otherwise, I don't see how this figure is at all possible. If so, then we are comparing very different products in all three stores.

  1. BigMac2

    Forum Regular

    Joined: Dec 2000

    +1

    Re: Amazon

    My thought is Amazon has a better and more integrated in-app sale system than google who doesn't sold medias content. Things like the kindle apps and iTunes-iBooks stores greatly advantage Apple and Amazon in this analysis.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: How is Amazon's so high?

    Does part of Amazon's revenue include the e-books that they are selling for their tablets? Otherwise, I don't see how this figure is at all possible. If so, then we are comparing very different products in all three stores.

    According to the BigMac2, it is only counting in-app purchases, which would include books as well as anything from other apps they sell.

    Key point to realize, though, is that they aren't making as much as the graph implies. The graph is weighted, based on store sales of said apps. So, for example, if App A sells 100 copies on iTMS but 4 copies on Amazon, then they weight the numbers by a factor of 25. So then if Apple sells $1000 in those 100 copies, and Amazon sells $37, then they weight them and Amazon has a number like $925. Boom. But it's just percentages. Amazon still is only sucking in $37.

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