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New iPad Australian page changes for 4G ruling, Norway joins

updated 04:05 pm EDT, Fri March 30, 2012

iPad 4G model gets more accurate claims

Apple's Australian iPad pages have changed to preemptively comply with rulings on 4G marketing. It now makes more generic claims to support "very fast cellular networks" and makes clear that the iPad doesn't support the frequencies or technologies for what's considered 4G in Australia. The hardware is "not compatible with current Australian 4G LTE networks and WiMAX networks," Apple said.

Norway has also added to a number of countries that have involved themselves with similar concerns, including Denmark, the UK, and Sweden. The new Scandinavian complaint from the country's ombudsman is concerned Apple is over-emphasizing LTE support for Norwegian customers that can't use it.

The adjustments and disputes stem from current limitations surrounding 4G, as well as American marketing terms. Apple's necessary choice of Qualcomm LTE chipset only gives it support for two frequencies and led it to choose the ranges that would cover two of its largest markets, the US and Canada. Pressure from AT&T and T-Mobile to define HSPA+ as 4G at the ITU has also given Apple a possible argument that it's following 4G guidelines. Australian carriers still keep to the more accurate 3G label. [via MacRumors]



By Electronista Staff
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Comments

  1. apostle

    Junior Member

    Joined: Apr 2008

    0

    Good for Apple

    Businesses need to understand the people who purchase their products. Apple clearly spelled out on their website the nature of their implementation and interpretation of "4G". For whatever reason, these people lack the ability to understand this information. Instead of deriding them, Apple dumbed it down for the every day man. But in a nice way. And let these people know they are important. Yay Apple!

  1. Grendelmon

    Dedicated MacNNer

    Joined: Dec 2007

    +1

    Ugh, no

    Apple clearly spelled out on their website the nature of their implementation and interpretation of "4G"

    Not exactly. This has already been discussed in previous articles. If they had, they wouldn't need to change it in the first place.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1

    Re: Good for Apple

    Businesses need to understand the people who purchase their products. Apple clearly spelled out on their website the nature of their implementation and interpretation of "4G".

    And how many people go to a company's web site to read the technical details of all the features to determine whether what is being promoted and marketed does or doesn't apply? The answer: few, because you shouldn't need to.

    For whatever reason, these people lack the ability to understand this information.

    First, I thought Apple had the smartest set of users around. Are you now saying they don't?

    And, second, I agree. The consumer is generally an idiot. They see something called iPad with 4G, and think, for some stupid reason that probably is due to inbreeding or genetics - we know Australia started out as a penal colony! - that it will work with their carriers' 4G service. What a bunch of morons! They probably think a company wouldn't be allowed to make misleading claims in their ads, either.

    Instead of deriding them, Apple dumbed it down for the every day man. But in a nice way. And let these people know they are important. Yay Apple!

    Yes, nothing says 'not deriding' a group of people than 'dumbing it down'. But that is the apple way, you know. I mean, mac users could never fathom a two button mouse, so much so that Apple had to invent a way to make a one button mouse do a two button thing, because they're just too stupid to understand right-click.

    And now we see iPad buyers just too stupid to understand "4G doesn't mean 4G in your area, but if you go to Canada or the US, you're set!". Again, what a bunch of morons down-under. Heck, I hear they think the month of January is 'summer'! Ha!

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