Printed from http://www.electronista.com

Netflix buys DVD.com, says it's keeping discs 'healthy'

updated 02:30 pm EDT, Fri March 30, 2012

Netflix buys DVD domain to keep DVD alive

Netflix confirmed Friday that it had bought the domain DVD.com. Using frequent anonymous domain registrar MarkMonitor, it now has the easy-to-remember web address automatically redirecting to dvd.netflix.com. The domain deal was described unusually by a spokesperson talking to Domain News Wire as helping to preserve the roughly 15-year-old disc format.

"Netflix cares about keeping DVD healthy, and this is just one small investment in keeping DVD healthy," the representative said.

The statement comes just as Netflix has come to lean primarily on streaming video and has even taken steps that divide DVD and Internet viewers. In the past few days, subscribers who adopt streaming- or DVD-only plans have lost the ability to see content from the other service. While it clears up possible confusion and doesn't apply to those who have the combo plan, it reduces the incentive for streaming users to add a DVD plan.

Ever since its brief attempt to split off its DVD business as Qwikster, Netflix has been more cautious about shedding disc-based video entirely. The company still anticipates discs eventually becoming non-factors in its revenue flow.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...

Apple 13-inch MacBook Pro (Early 2015)

Although the new darling of the Apple MacBook line up is the all-new MacBook, Apple has given its popular 13-inch MacBook Pro with Ret ...

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Advertisement

toggle

Most Commented

 
toggle

Popular News