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RIM rumored dropping BlackBerry access fee to boost sales

updated 10:40 am EDT, Fri March 30, 2012

RIM may shed long-term BlackBerry server fee

RIM might counteract its recent poor results by dropping its longstanding BlackBerry server access fee. A rumor from a "senior source" at RIM speaking to BGR had the company exploring the possibility of dropping the cost it normally passes on to carriers in order to get wider adoption. It would cost over $1 billion in revenue a quarter, but the gamble would be that carriers would drive more sales without that fee to pay or factor into their prices.

Simultaneously, the same contact that had posted a scathing open letter gave his opinion that the QNX-based BlackBerry 10 "can not compete." While strictly his point of view, he saw RIM's "one hope" as echoing Nokia and switching to Windows Phone. It would want to build BlackBerry Messenger for Microsoft's OS and tie BlackBerry Enterprise Server more to Exchange.

Despite denials, the talks of Samsung possibly buying some or all of RIM were supposedly real. Multiple companies were said to have talked to RIM about anything from licensing apps to the whole OS or acquiring parts of the company.

RIM hasn't responded to the rumors and has typically denied the claims from open letters and similar sources. However, many of the claims in the original letter appear to have been validated at least indirectly, including the end to the controversial dual-CEO structure, two known executive departures and possibly many more, and a decision to concentrate more on RIM's strengths of corporate support rather than its so far ineffective attempts at appealing more to personal use.

New CEO Thorsten Heins has said in public that he's been willing to explore all options for RIM, which has included the possibility that the OS might be licensed to run on non-RIM hardware. He has remained non-committal on the option and has so far based the company's strategy on the assumption it will continue to design both the BlackBerry and its software.



By Electronista Staff
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Comments

  1. UmarOMC

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    Too late...

    Dropped 2 BlackBerry Bold 9700s for 2 HTC Sensations already... 1 Bold 9900 cost the same as the 2 Sensations. 9900 has no auto-focus camera, still has navigation button even with a touchscreen. The phone Call/Answer and Hangup buttons could have been integrated into a larger screen. I liked the closed system feeling and everything I click in Android feels like I'm signing my life away... BlackBerry Traffic's voice navigation was a lot clearer than Google's Navigation app but the damned thing would give me wrong directions too often and leave me absolutely LIVID! Google's Navigation finds me the fastest way from A to B... BB Traffic just tried to connect the dots, regardless of the amount of traffic... and stray off the route and BB Traffic would just try to default to the second of the 2 routes it originally found-even sending me doing a 180.

    Oh well, bye BlackBerry... swallow your pride, even Microsoft learned from Apple design.

  1. hayesk

    Professional Poster

    Joined: Sep 1999

    +2

    Oh RIM...

    ...people aren't avoiding your phones because of price. Charging a little bit less will not make us want to buy them.

    Ship a product with compelling features.

  1. Herod

    Fresh-Faced Recruit

    Joined: Jun 2007

    0

    whats a BlackBerry?

    ?

  1. slboett

    Grizzled Veteran

    Joined: May 1999

    0

    Yeah

    That fee's why they're not selling...

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