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Smoked By Windows Phone extends, sees caps due to demand

updated 11:55 am EDT, Sat March 31, 2012

Windows Phone promo triggers rare spike

Microsoft has extended its in-store Smoked By Windows Phone contest several more days in what may be one of the first real signs of sustained demand for its mobile platform. Originally due to end March 29, it will now last until April 5. The daily free prizes for losing the device test have been capped to prevent stock-outs, however and will now see only the first 100 visitors who take the test get a phone for free.

Those who fall outside of the first 100 now get a $25 gift card for the Microsoft Store. Regardless, the $1,000 special edition The Hunger Games HP Folio 13 is still available.

The promise of a free phone on contract has triggered long lines at Microsoft Stores, a rarity for the company. Reports from the Fashion Valley Mall in San Diego, the Mall of America in Minnesota, and the presumed Microsoft-friendly Bellevue Square Mall in Washington state have all seen long lines even before opening. Some have reported waiting hours with no guarantee they would get a free phone.

The effect at least partly reflects the same giveaway strategy Microsoft has had to use to generate lines for its own store openings, where it gives away free tickets to a pop star's concert to get queues that would never have appeared otherwise. They nonetheless show an at least latent demand for Microsoft's phone OS, although whether that's sustainable when there's any up-front price for a Windows Phone is still uncertain. Demand has been healthy for the Nokia Lumia 710 at T-Mobile, but Windows Phone remains outsold by Android phones at that carrier and is usually distant to the iPhone and Android at other carriers.

Extending the contest until April 5 is also likely a deliberate timing to clear stock and maintain interest until the Lumia 900's April 8 release. Although the Easter holiday means Americans usually won't have an option of buying the new Nokia phone until Monday, it could keep Windows Phone interest higher than usual and help AT&T get its hoped-for strong launch. [via Down Right Wireless; second image via Michael Momsen]





By Electronista Staff
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Comments

  1. blshaw

    Fresh-Faced Recruit

    Joined: Feb 2010

    +15

    Brilliant strategy!

    If you can't sell your product, give it away. That'll assure long-term success. Another Ballmer idea?

  1. PolyEx

    Fresh-Faced Recruit

    Joined: Aug 2010

    +16

    Dumb

    This contest is dumb

  1. gprovida

    Junior Member

    Joined: Feb 2006

    +8

    Deja Vu

    HP fire sale of it tablet was very successful, not sure this is a sustainable business model. Also will the free phones run METROmin the fall?

  1. thinkman

    Fresh-Faced Recruit

    Joined: Jan 2005

    +11

    Modus operandi

    That's just the way Microsoft works. The invent NOTHING, so they buy their way thru the world, and still they suck! How's the Microsoft PC store initiative working out these days. Are you guys up to a fraction of a percent relative to Apple's Retail Stores? Answer - NO. Go back to what you do best - issue vaporware alerts.

  1. jdsonice@gmail.com

    Fresh-Faced Recruit

    Joined: Oct 2009

    +10

    c*** is always FREE

    I had the opportunity to play with the phone a month ago as a friend of mine works at MS (yeah he gets ribbed all time) and it is c***.

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011

    +11

    Sustained?

    Predicting sustained sales at such an early time? Also it's a giveaway? You guys are hilarious.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +13

    Hello eBay!

    New! Microsoft Windows Phone.
    Never used, still in shrink-wrap packaging.

    Buy it now: $300.
    Current bid: $0.01.

    Auction ends: 1 second.

  1. FreeRange

    Fresh-Faced Recruit

    Joined: Jul 2009

    +3

    font-size:13px

    So let me get this right. If you best / beat the Windows phone you win one. Wow. You get a free inferior product. Morons all! Thankfully MSFT has become irrelevant in the mobile space and consumers are more than happy to turn their backs on their inferior buggy bloated counter-intuitive over-priced products. Especially when there are far better choices out there for anyone with half a brain.

  1. FreeRange

    Fresh-Faced Recruit

    Joined: Jul 2009

    +4

    font-size:13px

    Smoke and mirrors! Morons all... Thankfully MSFT has become irrelevant in the mobile space and consumers are more than happy to turn their backs on their inferior buggy bloated counter-intuitive over-priced products. Especially when there are far better choices out there for anyone with half a brain.

  1. FreeRange

    Fresh-Faced Recruit

    Joined: Jul 2009

    0

    font-size:13px

    Had their stupid contest wrong.

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