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BlackBerry Fusion goes live, administers Android and iOS too

updated 09:10 am EDT, Tue April 3, 2012

BlackBerry Fusion ships in change of strategy

RIM started its Tuesday by formally releasing BlackBerry Mobile Fusion. The remote administration tool is RIM's first truly cross-platform tool and both provides the expected oversight of BlackBerry phones and PlayBooks as well as Android and iOS devices. While not as in-depth as the BlackBerry support, it can manage app loadouts, check their location if lost, remotely wipe or lock devices, and determine what access users have to network assets like VPNs.

The approach uses a single outgoing, 256-bit AES encrypted connection and is based around a web interface to make it accessible from most platforms. BlackBerry users get the advantage of Balance support, which keeps BlackBerry 7 devices' personal and work content separate. Its overall architecture stems from BlackBerry Enterprise Server 5.

Downloading Mobile Fusion itself is free, with costs varying depending on the number of people under its supervision. Companies can pay either $99 up front per person or subscribe at $48 per person per year. A 60-day trial is available to test before committing to a full deployment.

While publicly known for several months, Mobile Fusion's release still comes as a watershed moment for RIM, which until now had been reluctant to give any support to other mobile platforms. During a conference call discussing RIM's poor results, however, new CEO Thorsten Heins acknowledged that some of RIM's key enterprise advantages were no longer unique and that more needed to be done to stand out. He added that RIM had missed the BYOD (bring your own device) trend and had watched as Android and primarily iPhone devices started replacing BlackBerrys at work.

By Electronista Staff


  1. prl99

    Dedicated MacNNer

    Joined: Mar 2009


    Should we care?

    RIM is dying and yet they try and figure they can stay alive by licensing their MDM system to iOS and Android users. I know Good Technology isn't free but RIM charging $99/$48 per device sounds high to me, especially when Apple's MDM products are free (I know, other MDMs have more features). This is another instance where a company with no Apple product is saying they can manage Apple devices. I have fought this at work since the dawn of time, having IT managers tell me they can support my Macs using software developed for and running on Windows systems. When I look for a MDM system for iOS devices, I'm going to get something that was built first for iOS, not a system that views iOS as an afterthought (or last gasp at existence).

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