updated 05:50 pm EDT, Tue April 3, 2012
Samsung AdHub goes to mobile
Samsung decided to take its own leap into mobile advertising on Tuesday with plans for its own mobile ad exchange. The AdHub Market outlined to MarketWatch would let advertisers buy space either from app developers or Samsung itself to put them on apps across the Korean company's platform. The OpenX-powered service would be active in the second half of the year.
How much OpenX and Samsung charge for ad revenue wasn't disclosed.
The exchange would see Samsung competing most directly against Google's AdMob and Apple's iAd, where the hardware or OS developer is providing the ad network. Its aim would likely be to exploit a position as one of the largest mobile device producers to get ad revenue for itself. The practice isn't uncommon, as Apple's iAd was a reaction to Google's AdMob deal, but will see Samsung coming in late.
AdHub may be a major test of Samsung's relationship with Google. All of Google's revenue from Android comes through ad deals, and Samsung would now be competing with both AdMob and DoubleClick. Most of Google's consolation would come from the revenues likely being limited to those from the Samsung Apps store rather than Samsung-optimized apps on Google Play.