Printed from http://www.electronista.com

Pulse teams up with magazine publisher Bonnier

updated 01:50 pm EDT, Wed April 4, 2012

Pulse signs its biggest content deal with Bonnier

Reading app aggregator Pulse has boosted its content by making a deal with magazine publisher Bonnier, TechCrunch revealed. Bonnier will let Pulse app users access 20 of its special-interest magazines, including Scuba Diving, Parenting, Sound + Vision, and others. While Pulse has some 300 content partners in place right now, this deal is said to be its biggest to date.

The two made a deal to bring Popular Science to Pulse in July of last year. That proved very successful, with Pulse subscriptions going from 60,000 to over three million in January. It's one of the most popular magazines available on Pulse, the company said.

Akshay Kothari, the founder and CEO of Pulse, does plan to make money on the content within its app. This may include targeted ads but a "significant audience" needs to be built first.

Bonnier offers 28 iPhone apps and 66 for the iPad for its various magazines.





By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

iRig Pads

When it comes to mobile music products, IK Multimedia has positioned itself as one of the top suppliers. Right from the early days of ...

Advertisement

toggle

Most Commented

 
toggle

Popular News