Printed from http://www.electronista.com

New Sony CEO Kaz Hirai to unveil strategy on April 12

updated 07:40 am EDT, Thu April 5, 2012

Hirai to unveil One Sony strategy in next week

Sony in a brief message called for a corporate strategy meeting on April 12 in which it would outline the company's new direction for the media. Details were short, but it would involve just-instated CEO Kaz Hirai. Most expect the discussion to center around Hirai's definition of a "One Sony" strategy meant to eliminate the 'silos' that have kept Sony divisions either isolated or even competing against each other.

The executive had promised swift action once becoming CEO after the company's most recent quarter, which marked a $1.2 billion equivalent loss. Sony is currently predicting a $2.7 billion loss for the whole fiscal year that wrapped up at the end of March, its fourth in as many years.

Several factors are known to be at work. The northern Japan earthquake and a tough local economy have curbed both supply and demand. Sony's core TV business has been hit by both a heavily saturated audience and fierce competition from non-Japanese firms like Samsung. Other divisions like SCEA, which manages the PlayStation business, have been profitable in more recent years but have also slipped behind equivalents at Microsoft and Nintendo.

Some hope will come from Sony's assuming direct control of its smartphone work from its former long-time partner Ericsson.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

GX Gaming DeathTaker mouse

Gaming is a serious endeavor for many people, driving them to look for the best performance in their system and interface devices. Fro ...

Sponsor

toggle

Most Commented

 
toggle

Popular News