Printed from http://www.electronista.com

Rumor: Nintendo Wii U estimated at $180 to manufacture

updated 06:15 pm EDT, Mon April 9, 2012

Quarter of manufacturing costs on components

The Wii U is rumored to cost Nintendo $180 per unit to manufacture, according to sources of Forget the Box. Component costs are expected to be $50 of that total. "Cutting production costs to maximize profits is Nintendo's main concern with the Wii U," the sources claimed.

The NFC (Near Field Communication) components were tentatively priced at $5 and are expected to fall to below $1 as it becomes more mainstream, with the touch screen estimated at $14 and the cameras at $6 each. In comparison, the 3DS had a parts cost of $100 after a physical breakdown by the IHS iSuppli Teardown Analysis Service last year. The Kinect had cost Microsoft $56 per unit, as deduced by UBM Tech Insights in 2010.

The alleged $180 cost does not take into account costs incurred outside of manufacturing, such as development, shipping and packaging. The expected retail price of at least $300 also does not mean Nintendo would be earning a profit of $120 per console, as the retailer's profit margin and state taxes can take up a large percentage of that figure.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Samsung Galaxy S6 Edge

The Samsung Galaxy S6 range is a critical component in Samsung's flagging smartphone strategy. With sales of its high-end smartphones ...

Notti smart lamp from Witti

Perhaps you've already seen our review of the Dotti LED display from Witti Design. Meet Notti, Dotti's "sibling". Notti is a softball ...

Seagate Personal Cloud (2-Bay)

When it comes to backing up files, many users are now looking to the myriad of cloud storage solutions available. There is no doubt th ...

Advertisement

toggle

Most Commented

 
toggle

Popular News