updated 10:55 pm EDT, Tue April 10, 2012
Nokia Lumia 900 gets 100 credit promo after bug
Nokia in a statement said it would temporarily cut the price of the Lumia 900 even further. The firm told AllThingsD that it would compensate buyers hit by the disappearing data bug on the Windows Phone by either giving them a retroactive credit or with the purchase. The deal will last until April 21.
The issue, which cuts off all cellular data after a reboot or a shutdown, is now known to be strictly software-based. A memory issue purportedly affects a "limited" number of devices. A patch is ready and should either be pushed out April 16 or available through a phone swap at the same time.
The company's US leader, Chris Weber, characterized it as an example of Nokia going beyond what customers would expect. This was "how do we do something unprecedented for any inconvenience, [and] pleasantly surprise the customers," he said.
While Weber had seen "incredible customer excitement and buzz" at stores in the US, which are known to have occasionally sold out of the small initial launch quantities, the credit is partly to rescue what could be the most vital launch for both Nokia and Microsoft. While reliable sources have told Electronista that talk of a maximum $150 million marketing budget at AT&T is very exaggerated, it and the other partners have been investing a large amount of cash and resources into the release in the hopes of making the Lumia 900 a 'halo' device that finally sparks Windows Phone sales and interests users in the OS as a whole.
In a degree of irony, the data bug was coming just after Nokia began an ad complain referring to other smartphones as beta tests for the Lumia 900.