YouTube Live gets pro desktop app, pay-per-view
updated 04:15 pm EDT, Tue April 10, 2012
YouTube Live marks anniversay with additions
Google's YouTube Live got a trio of pro-level tools on Tuesday to mark its anniversary. A new variant of Wirecast is tailored specifically to controlling a live stream and can tap into multiple camera or audio sources. The free app allows for live effects and graphics as well as dropping in static files.
Concerts, sports, and other elaborate events can also now start generating revenue from live streams. Ads are an option as with pre-recorded clips, but they can also charge outright for access. Costs can vary by the country.
A final set of web tools now both streamline the flow of creating and testing a live event as well as providing real-time analytics. The additions help both give a smooth start and give an idea as to ratings, server loads, and even the most common resolution.
YouTube only provides support for live streams to some members that qualify, although its promotion of dedicated original channels has widened the scope.
