Printed from http://www.electronista.com

Nintendo taps Joel McHale for mature, faux-viral 3DS ad

updated 01:15 pm EDT, Wed April 11, 2012

Joel McHale explains viral video to Nintendo

Nintendo has created a YouTube video (below) advertising the 3DS with comedian Joel McHale. In a staged meeting, McHale from The Soup and a Nintendo representative simultaneously discuss how to make and subsequently create a viral video using typical clichés.

The video begins with a documentary style shot of the meeting, starts to point out and use the ways that a company manufactures a viral clip, accelerating quickly to including bikini-clad models and staff in character costumes, becoming less subtle and more blatant as the clip progresses.

Although it is a marked shift in targeting to an older audience than usual for the 3DS, it's doubtful the clip will generate interest to the same levels the Isaiah Mustafa Old Spice adverts attained. The film has generated a quarter of a million views in six days on YouTube, compared to Old Spice's 23 million views within 36 hours.




By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

ActvContent Sync Smartband

Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

RocketStor 6324L Thunderbolt 2 eSATA bridge

Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

Patriot Stellar Boost XT 64GB USB 3.0 drive

A vast selection of USB memory sticks means that consumers can often find exactly the size drive they need in a configuration that can ...

Sponsor

toggle

Most Commented

 
toggle

Popular News