Printed from http://www.electronista.com

Apple stocking international parts for London Olympics

updated 04:30 am EDT, Wed April 11, 2012

Wants to be ready to help journalists

Apple is quietly stocking its London stores with extra and international parts (such as replacement keyboards) to help cope with the expected "onslaught" of international journalists, many of whom use Apple products, coming to cover the 2012 London Olympics. The event, scheduled for July, is expected to see over 10,000 international print journalists as part of the 325,000 daily visitors coming to London for the games, reports TUAW.

The company plans to keep strong replacement stock of international variations on the keyboards for its MacBook Pro, MacBook Air and the discontinued MacBook keyboards, one of the few parts on a Mac that has significant regional variations. Apple's power supplies for all models of Mac can handle a range of voltages from 110-240, but the company also sells an official plug adapter kit that is expected to be popular.

In addition to print journalists, Apple products have become the notebooks of choice for bloggers, new media and TV/Radio journalists. The numbers of these journalists will likely dwarf the print reporters, but the specific numbers expected aren't known.

Apple may also need more international keyboards for various Mac models to enable them to sell more Macs to the expected scores of international visitors, many of whom will be shopping in London's most popular retail venues, including the various Apple Stores around the city. The company would be able to offer customized Mac products with international keyboards on demand during the games. [via TUAW]




By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News