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AT&T: early Nokia Lumia 900 sales 'exceeded expectations'

updated 07:15 pm EDT, Thu April 12, 2012

ATT, Nokia see early Lumia 900 sell-outs

AT&T showed early clues that the Nokia Lumia 900 may be selling well enough to be positive for the company. Retail president Paul Roth in remarks late Wednesday asserted to the Wall Street Journal that sales had 'exceeded expectations.' At least some stores had sold out, most often of the more distinctive cyan model, by Tuesday night.

The sales came before Nokia and AT&T gave a $100 credit that dropped the price to free on contract until April 21.

How many actual sales had taken place remained a secret and may still be in relatively low numbers. Anecdotal reports have had some stores getting only slightly more than a dozen units, which at 2,200 stores wouldn't constitute large volumes in the modern era.

Clearing out still points to healthy initial demand and a positive sign for Microsoft and Nokia, both of which have been scrounging for better results for more than a year. Nokia's selling two million Lumias in the first quarter of 2012 wasn't enough to offset Symbian's rapid decline or to significantly challenge Android and iOS. Microsoft has seen Windows Phone continue to drop and has been lacking a halo device to rally attention and create a clear incentive to buy beyond Apple or Google.

Nokia and Microsoft together have been πinched not just by high-end Android and iPhone devices but the low-end in Android. Chinese companies like Huawei and ZTE can often undercut Windows Phone using Android, and cheap Windows Phones like the Lumia 610 are yet to ship.



By Electronista Staff
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Comments

  1. Flying Meat

    Dedicated MacNNer

    Joined: Jan 2007

    0

    "Ď€inched?"

    I believe that is the term for the state of 3rd day underwear.

  1. Mr. Strat

    Junior Member

    Joined: Jan 2002

    +6

    P T Barnum was right.

  1. Jeronimo2000

    Forum Regular

    Joined: Aug 2001

    +15

    Translation

    Expections: "We're probably not gonna sell any of these things."

    Exceeded expectations: "Ok, we sold ten."

  1. brainiac

    Fresh-Faced Recruit

    Joined: Sep 2003

    +8

    Brilliant sales/marketing move

    Start selling on Easter weekend. If they sell some then they exceeded expectations because the sales channel was narrow. If they don't sell any then it was because the sales channel was narrow and they were not expecting to sell many as a result. A win-win from spin. Keep a low stock in stores for the "sold out" bonus.

  1. iphonerulez

    Fresh-Faced Recruit

    Joined: Nov 2008

    +3

    Nokia appears to be going to

    h*** in a handcart. WP7 smartphone sales are an embarrassment and I doubt the Lumia 900 is going to do much to turn things around for Nokia. There's just too many cheap Android handsets flooding the smartphone market for a non-Android OS smartphone vendor to gain traction.

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