Printed from http://www.electronista.com

Facebook buys mobile rewards startup Tagtile

updated 04:10 pm EDT, Fri April 13, 2012

Business loyalty system Tagtile bought by Facebook

Facebook has acquired Tagtile, a startup using mobile phones to manage customer loyalty. This announcement comes at the same time as Facebook Offers became available for businesses to give coupons to customers following them through the social network.

Tagtile supplies merchants a free skewed box which customers can tap with their phones to check-in to the location on Facebook and Foursquare, passing contact details along to the business. The merchant can then send details of loyalty rewards or coupons to the registered device in the future. The hardware used in the device is a stopgap measure until NFC becomes more prevalent in smartphones.

Facebook Offers, the previously announced service that is now active, lets businesses offer customers discounts and promotions through the News Feed or as Sponsored Stories. Combining that with Tagtile would give Facebook a formidable customer loyalty system for business use.

Tagtile was acquired for an undisclosed sum. [via TechCrunch]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News