Printed from http://www.electronista.com

Apple airs iPhone 4S ads with Sam Jackson, Zooey Deschanel

updated 07:45 pm EDT, Mon April 16, 2012

iPhone 4S ad taps Sam Jackson in unusual spot

(Update: Zooey Deschanel too) Apple, Sprint, and Verizon on Monday renewed the iPhone 4S ad run with a first celebrity commercial for the hardware. The as yet unnamed TV spot (below) has Samuel L. Jackson acting out of stereotype and using his iPhone's Siri to cancel golf, shop for dinner ingredients, and time his gazpacho. The promo even exploits Siri's real reactions to direct statements, reacting to Jackson's telling Siri it can take the night off.

"If you say so," Siri responds.

The ad fits in with the scheme of previous iPhone 4S segments, but is notable both as the first conspicuous celebrity in a recent ad outside of frequent narrator Peter Coyote. Jackson is also relatively conspicuous where previous spots have minimized celebrity roles. [via Shawn King of Your Mac Life]

Update: A second ad (below) is also airing that has New Girl actress and She & Him singer Zooey Deschanel using Siri while she lounges around the house.







By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. jwdsail

    Fresh-Faced Recruit

    Joined: Jun 2000

    +1

    Just saw another..

    There's a new one w/ Zooey Deschanel as well..

  1. SierraDragon

    Mac Elite

    Joined: Mar 2004

    0

    Better too.

    :)

  1. Flyingjoe

    Fresh-Faced Recruit

    Joined: Nov 2010

    +1

    These are fun!

    I like them. Leaves me with a warm fuzzy feeling.... :)

  1. Lebensmuede

    Fresh-Faced Recruit

    Joined: Aug 2006

    0

    Life?

    When I try to reproduce the situation with the word "life" in the John Malkovich ad, Siri gives me a scientific definition of the concept along the lines of it being made up of organic matter, and not that the philosophical advice of "eating less fat, reading a book now and then, and trying to get along with people of all creeds and nations".

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News