Printed from http://www.electronista.com

T-Mobile's Carly goes 'bad' in ad strategy switchup

updated 02:30 pm EDT, Tue April 17, 2012

Carly goes biker for speedy 4G spot

T-Mobile's friendly, familiar brand representative Carly has received a makeover in a new commercial kicking off a new direction in the mobile provider's marketing efforts. The first commercial with a "brand new Carly" sees her trading her usual friendly sundress for the edgier attire of a motorcycle rider.

The new commercial urges viewers to test drive T-Mobile's 4G network and drops a clue as to an impending phone launch, as Carly sets down an HTC One S before she changes into her riding suit.

For T-Mobile, the campaign is meant to rekindle life in its campaign and generate interest in its brand now that AT&T has dropped its merger attempt over government anti-competitive concerns. The carrier is currently in a holding pattern where it has to focus on its Android and Windows Phone lines even as it changes its network to support the iPhone.





By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

IDrive cloud backup and sync service

There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Sponsor

toggle

Most Commented

 
toggle

Popular News