Printed from http://www.electronista.com

T-Mobile's Carly goes 'bad' in ad strategy switchup

updated 02:30 pm EDT, Tue April 17, 2012

Carly goes biker for speedy 4G spot

T-Mobile's friendly, familiar brand representative Carly has received a makeover in a new commercial kicking off a new direction in the mobile provider's marketing efforts. The first commercial with a "brand new Carly" sees her trading her usual friendly sundress for the edgier attire of a motorcycle rider.

The new commercial urges viewers to test drive T-Mobile's 4G network and drops a clue as to an impending phone launch, as Carly sets down an HTC One S before she changes into her riding suit.

For T-Mobile, the campaign is meant to rekindle life in its campaign and generate interest in its brand now that AT&T has dropped its merger attempt over government anti-competitive concerns. The carrier is currently in a holding pattern where it has to focus on its Android and Windows Phone lines even as it changes its network to support the iPhone.





By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Prong PWR Case

Ultimately there's one thing we all want from smartphone accessories; we want options. When it comes to keeping our iPhone charged, we ...

iHome iBT74 Color Changing Bluetooth Speaker

There's no reason why your tech can't look good while doing what it was designed to do. That's the reason that sports cars look good a ...

Logitech Gaming Daedalus Prime Mouse

Logitech Gaming continues to expand upon its peripherals line, with each one looking to fit neatly into a breadth of gaming needs. Bui ...

Advertisement

toggle

Most Commented