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Euro carriers: Nokia Lumia sales far from Android, iPhone

updated 08:00 am EDT, Tue April 17, 2012

European carriers disappointed in Lumia line

A quartet of European carriers' executives have leaked word that Nokia's Lumia line still wasn't manifesting significant sales. Keeping the sources anonymous out of client sensitivity, Reuters understood that stores rarely if ever had customers explicitly ask for a Windows Phone, or else were being steered towards Android or iPhones like they are in the US. Carriers were urging Microsoft and Nokia to either discount the phones more heavily or put in heavy marketing, neither of which they were seeing.

The carriers themselves were partly blamed, as even with a total device price as low as 220 euros ($289) for a device like the Lumia 710, they weren't pressing for heavier subsidies.

Some of the problem, however, may stem from Microsoft's tarnished brand. Despite one carrier official complaining that it was eager to challenge the "dominance of Apple" as it pushes networks to offer steeper subsidies and guaranteed purchase volumes, another carrier executive noted that Microsoft and Nokia faced an uphill battle. The Windows brand was a liability, not a positive, and whatever advantages it had were lost to a public that was actively seeking something else.

"If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell," the executive said.

Nokia said it has already seen an improvement in Windows Phone sales for the winter quarter of 2012, up to two million Lumias from just over one million in the fall, but its sales are just a fraction of what current market leaders Apple and Samsung can manage, and aren't growing quickly enough to offset rapidly falling Symbian phone sales. Most of its current hope is placed on early positive US results after a heavy marketing push.

Windows Phone had initially been chosen by Nokia to stand out and offer a clear difference from Android. Some have also suggested that, despite claims of no direct influence, CEO Stephen Elop's role as a former Microsoft employee led him to support his one-time employer first. If poor sales persist, however, it would point to the Windows name having too much of a negative stigma and that Microsoft can no longer assume it will inevitably dominate in software.



By Electronista Staff
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Comments

  1. facebook_Robert

    Via Facebook

    Joined: Apr 2012

    +5

    agreed

    "If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell"

    And stop complaining about Nokia not offering an iOS phone - because apple doesn't license iOS to other companies.

    Of course it would fly off the shelves with iOS. But look, the other choices were their own OS, or Android.

    They hired some Microsoft shill as an exec who was blind to Windows tarnished brand.

    With that said, Microsoft is still tops on the desktop, and the upcoming Windows 8 release is a wildcard.

    What Nokia has to hope MS ends up doing, is leveraging desktop to tablet - and that a successful move into tablets trickles down into phones.

    Nokia has to hold for a couple years, by which it will have long been obvious that the Lumia is a failure.

    That's one tough road ahead, but I won't say all hope is gone.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008

    +3

    Steve Ballmer should take one

    look at the WP7 platform sales numbers and yell out, "rounding error". Sales for all of WP7 smartphones is just absolutely pathetic. I do wish Nokia well, but Microsoft doesn't seem to be putting much effort behind Nokia except in the form of lots of cash.

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    0

    HP WebOS....

    saw that coming. Windows platform is still trying.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010

    +2

    Windows Everywhere

    Re: "... it would point to the Windows name having too much of a negative stigma and that Microsoft can no longer assume it will inevitably dominate in software."

    Remember Microsoft's old "Windows Everywhere" concept? If you don't, here's an excerpt from a June 1997 C|NET story:

    "NEW YORK -- Bill Gates's right-hand man at Microsoft (MSFT), Steve Ballmer, tried to sell an old vision to a standing-room only crowd here at PC Expo: 'Windows everywhere.'"

    Well, Ballmer, it's been almost 15 years since then.
    How's that "Windows Everywhere" concept going?

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