Printed from http://www.electronista.com

Hulu hits 2m paid users, cuts ad costs to draw sponsors

updated 11:00 am EDT, Tue April 17, 2012

Hulu doesn't charge for incompletely watched ads

US streaming video service Hulu has just celebrated its own achievements by announcing that its paid Hulu Plus subscription service has reached the two million subscribers milestone this past winter, which is faster than any other US service, be it online or offline. It's also shared some news that's bound to make advertisers happy. It will not charge advertisers if viewers skip their ads, only billing them based on a 100 percent completion rate.

The change applies only to ads sold by Hulu's own team and applies to both Hulu and Hulu Plus. The industry-first move is also said not to add any costs to Hulu advertisers. The first advertisers to help Hulu out with this by being beta testers include Zenith Media, General Mills, and Horizon Media.

Cutting rates is meant to draw in more overall advertising and possibly lure traditional advertisers that may embrace TV but are hesitant to support online video.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News