updated 12:05 pm EDT, Wed April 18, 2012
Big name brands to get apps, ad space
Rumors abound regarding Spotify's future plans and workings as the music streaming service continues to grow in popularity. Now, with a major press conference scheduled for later in the day, news emerges that Spotify has inked advertising deals with AT&T, McDonalds, Intel, and Reebok, as well as a worldwide ad deal with Coca-Cola.
Today's press conference will likely reveal more details on the ad partnerships, but initial reports have Spotify creating new "brand apps" that will function inside the company's existing app. Exactly how these apps will function and what they will add to the listening experience remain to be seen. Other possible topics for the press conference include a long-awaited iPad app and a possible initial public offering announcement.
Spotify has been garnering a good deal of attention of late, as the company's subscription model appears to be gaining steam, moving from 2.5 million paid subscribers in November to 3 million just two months later. In the midst of this growing popularity, some music creators have criticized the streaming service for not sharing enough money with artists, while others have come to the defense of Spotify, citing the service's usefulness as a promotional medium. [via CNET]