Printed from http://www.electronista.com

Chitika: HTC traffic share has dropped 60% in five months

updated 05:00 pm EDT, Thu April 19, 2012

Chitika says Apple, Samsung hurting HTC use

HTC's market challenges have seen it lose more than half of its share of online usage, Chitika found in a new study. Its traffic on Chitika's relatively large ad network has dropped 60 percent in the space of five months, down to 7.3 percent of the total in March. While only representative of Chitika's share, it contrasted with Apple's gain in the same space of time, where it leapt from 46.8 percent in October to 76.9 percent in March.

Along with the impact of the iPhone 4S, HTC may have been affected by its inability to stand out among other Android manufacturers, not having the economies of scale of Samsung or Huawei's emphasis on low prices. HTC itself has said that it was too prolific in 2011 and had so many models that it diluted its focus. An emphasis on acquiring technologies instead of developing them itself, such as with Beats Audio and Dashwire, may have shifted its attention.

The company could see a rebound. Its One series phones are a major turnaround focused on a clear lineup and a much cleaner software experience. Its success now mostly depends on whether it can stack up against Samsung's new Galaxy as well as whether Apple can sustain interest in the iPhone 4S.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Samsung Galaxy S 5

The Samsung Galaxy S5 might be the phone that Android users have been craving for some time. Information coming out of Mobile World Co ...

STM Trust technology bag

The search for a good messenger bag that doubles as a laptop bag is something many travelers find themselves facing at least once. Bet ...

PenClic Bluetooth mouse

Windows 8 aside, computer users have been trained that a mouse is the proper way to navigate through the desktop for many years now. T ...

Sponsor

toggle

Most Commented

 
toggle

Popular News