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HTC says users prefer thinness over battery life

updated 06:45 pm EDT, Thu April 19, 2012

HTC event talks dimensions and One X accessories

HTC's Freqs event in Seattle on Thursday saw it reveal a handful of surprise details that also saw it weigh in on phone technology. Product strategy VP Bjorn Kilburn revealed that customers in a study, when pressed, preferred having a thinner phone over getting more battery life. Battery life was still an issue, but it had led to phones like the 0.31-inch One S instead of a planned thicker phone with a 3,000mAh battery pack.

The statements may have incidentally and partly helped explain the iPhone's continued growth, even as Android's share grew at the same time. Apple, after Steve Jobs' return to the company, has focused on thinness as a central feature where many Android phones in 2011 got thicker to accommodate LTE and bigger screens. Many have had to make their phones thicker as a matter of course to allow for replaceable batteries, both out of short battery lives on the phones themselves and on the assumption that users wanted the option.

Extra details emerging from the event also said that, despite the 16-megapixel Titan II, the company was focusing on camera aperture and sensor pixel size over sheer density, again taking a parallel path like that Apple took with the iPhone 4S. One unique trick to HTC was its Media Link HD support: new Android 4.0-based phones could both share their Wi-Fi and connect with it, letting them share an Internet connection even as they talked to a media hub or similar device.

In a final tease, HTC showed that it was working on back cover protective shells specific to the One X, which is due on AT&T next month. One of the two designs planned would have a deliberately 'vented' design that would clip on quickly to the back. Timing wasn't given out, but it may be ready in time for the May 6 appearance. [both via The Verge]

By Electronista Staff
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  1. Paul Huang

    Mac Enthusiast

    Joined: Sep 1999



    People do prefer thinness when it comes to love handles.

    And people do prefer run time when it comes to ______. Just look at those 'male enhancement' ads.

  1. Flying Meat

    Dedicated MacNNer

    Joined: Jan 2007


    I usually tune people out when

    they say "Users want..." or "Americans want..."

    Sure, some might. Maybe most of them even, but please be specific!
    Perhaps only "X portion of users that didn't want/have an iPhone and were willing to be included in a study want..."

  1. Eriamjh

    Addicted to MacNN

    Joined: Oct 2001


    I prefer thinness...

    .... until my battery is dead. Then I curse you!

  1. eldarkus

    Fresh-Faced Recruit

    Joined: Feb 2004



    maybe since HTC users have the Android OS, they dont use their phones very much, hence never run out of battery like :P

  1. DaJoNel

    Fresh-Faced Recruit

    Joined: Aug 2010


    Apple says

    Users prefer thinness along with battery life.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    And what do buyers say?

    They say "We prefer Samsung to HTC."

    So hey, HTC, knock yourselves out. Do whatever you want.

  1. climacs

    Mac Enthusiast

    Joined: Sep 2001


    HTC shareholders

    prefer sales over pathetic excuses.

  1. samirsshah

    Fresh-Faced Recruit

    Joined: Oct 2010


    makes sense

    as above

  1. SolarSaves

    Fresh-Faced Recruit

    Joined: Mar 2010


    Useless "Studies"

    To be worthwhile, the study would have to give people two nearly identical phones, one thinner with shorter battery life, and the other one thicker with more battery life. Let them use each one for a week or two and then ask which they prefer.

    The fact that these users had to be "pressed" (coerced?) for their "opinion" certainly makes anything they said as non-representative of real life.

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