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Pixel Qi: our new screen better, lower-power than new iPad

updated 07:15 pm EDT, Sat April 21, 2012

Pixel Qi preps efficient Retina Display-like tech

Pixel Qi founder Mary Lou Jepsen has revealed that her company is working on a super-dense version of its signature display. The panel would have the same 2048x1536 resolution as the new iPad, but at much lower power than Apple's technology. Even in a bright office, the new panel at about 10 inches in size uses two watts, versus five for the iPad in the same lighting and nearly eight when it's outdoors.

Coming from Pixel Qi, the display will use the same technique that provides a more e-paper-like effect for readability outdoors. Its newer invention is a special low-power mode that uses about 0.08 watts in dim light where the iPad would still need three.

Development was still in the early stages and needed hardware partners lined up. While Jepsen wouldn't say when the new screen would be ready, the timing suggests it won't ship until 2013 at the earliest.

Although potentially a major advantage, the Pixel Qi advancement may lose some of its advantage over time. Apple may be using Sharp IGZO LCDs in the future that would keep the resolution of the current iPad without needing as much backlight power to maintain the same brightness. AMOLED and other technologies can provide their own advantages for the devices that use it, such as Samsung's Galaxy Tab 7.7. [via The Verge]

By Electronista Staff


  1. billmboy

    Fresh-Faced Recruit

    Joined: Jul 2007


    "our new screen better"

    But it won't ship until?
    at the earliest?
    Who will pass them up by then?
    When it is ready, let us know.

  1. sessamoid

    Fresh-Faced Recruit

    Joined: Apr 2001



    They hyped the h*** out of their initial screen. When they finally produced it, it had crappy viewing angles, bad color reproduction, and generally miserably failed to live up to its hype. Why do people still care what these people claim?

  1. LunarMoon

    Fresh-Faced Recruit

    Joined: Jan 2008


    will be

    the problem is: everything works wonders on paper. When this "will be" screen is launched, Apple will be one step away again. So they will be able to brag: "our screen is better than the one Apple had two years ago".

  1. macnnoel

    Fresh-Faced Recruit

    Joined: Feb 2005


    that's nice

    how are the vaporware profits so far with your vaporware product?

  1. chas_m



    It is possible, you know

    for someone other than Apple to come up with a breakthrough on screen fidelity.

    That said, someone should tell these guys that having tipped their hand in 2012 means the 2013 iPad (and there WILL be one) is likely to beat them on both specs AND quality.

    But even if their screen genuinely is better ... does their tablet run iOS? No? Oh well who cares then.

  1. iphonerulez

    Dedicated MacNNer

    Joined: Nov 2008


    Whatever happened to

    Notion Ink, anyway? That was one of the supposed iPad killers from 2010. It was one of 50 or so companies that were going to flood the market and put Apple's iPad out of business. Is Notion Ink still in business? I'm sure it couldn't have survived the cut because it takes a company with deep pockets to be successful in the tablet business. Yeah, the Pixel Qi displays were supposed to be able to do it all but like they say, jack of all trades, master of none. That display really did seem to a good solution to long battery life and outdoor reading, but it takes more than one component to have a tablet be a top seller. Pixel Qi has improved on its display, but meanwhile, Apple is selling tens of millions of iPads to overjoyed consumers. Eventually, the Indium Gallium Zinc Oxide displays will be massed produced in the tens of millions of units for iPads and likely Mac Notebooks so that will drive the cost way down and Apple will again have the advantage.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    "Our New Screen Is Better ...

    But we're also going to surround it with an ugly thick bezel that will ruin any chances it has for being thought of as anything other than an expensive but cheap-looking digital picture frame. I'm sure we'll think of plenty of other ways to release this vastly superior technology DOA come 2013."

  1. glideslope

    Grizzled Veteran

    Joined: Mar 2002



    Vapor ware.

  1. hayesk

    Professional Poster

    Joined: Sep 1999


    Better strategy...

    ...than publicly saying your product is better than Apple's: Keep your mouth shut, and when know you can product a better quality part than what Apple uses, and you know you will be able to ship it in the volume Apple requires, go talk to them privately, sign a deal, and profit.

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011


    Zune "my spec is bigger"

    Reminds me of the Zune and all that BS talk about wiping the iPod off the map. LOL

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