Printed from http://www.electronista.com

Smartphones outsell keitais in Japan, iPhone growing faster

updated 10:00 pm EDT, Mon April 23, 2012

comScore sees smartphone take hold in Japan

Smartphones have broken the reign of the traditional Japanese cellphone for the first time, comScore found late Monday. As of February, smartphones were overall more popular than keitais, the often feature-heavy but complicated basic phones that have dominated Japanese use for more than a decade. Local brands like Sharp still led at 23.5 percent, but they were either flat or down slightly as frequently foreign smartphone brands took hold.

While Android was the dominant choice given Japanese makers' support, it was the iPhone that was growing faster. Google had gained very slightly to reach 61.4 percent, Apple grew by 1.3 points to 34.2 percent. Sustained demand after the iPhone 4S launch, and the addition of KDDI as the second iPhone carrier, helped close some of the gap.

Microsoft has the third largest platform, but its rapid decline paralleled that of the US, taking it from 5.7 percent in November to 3.9 percent in February.

The Japanese cellphone field has typically been insular and, in the past, had focused mostly on localized features like 1Seg over-the-air TV tuning and FeliCa mobile payments. The two remain common, but 3G and 4G Internet access have either replaced these features or have been enough to outweigh the features when they're absent.





By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

Advertisement

toggle

Most Commented

 
toggle

Popular News