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Ferrari chief meets Apple, Google leaders

updated 01:25 pm EDT, Wed April 25, 2012

Ferrari's di Montezemolo talks to Cook, Google

Ferrari raised intrigue Wednesday after it said its CEO, Luca di Montezemolo, met with the top executives of Apple and Google. As part of a trip to Stanford University, he met with the "heads of Google" as well as Apple CEO Tim Cook. While the details weren't mentioned, the supercar company mentioned that di Montezemolo had a two-hour "face-to-face meeting" in which they talked about common ground.

"We're building cars, they build computers," di Montezemolo said. "But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design."

The conversation most likely didn't involve joint product development. Ferrari has most often connected itself to Acer's devices, and often has an insistence that its signature prancing horse logo and color schemes feature on products. Likewise, Apple has no real connection to cars outside of encouraging iPhone and iPod integration.

Such conversations are still unusual for both Apple and Google, and could be the start of deeper connections. Ferrari's chief was officially at Stanford asking students to pursue their dreams, including using technology, but not to be "dependent on machines."



By Electronista Staff
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Comments

  1. aardman

    Fresh-Faced Recruit

    Joined: Nov 2009

    0

    "Likewise, Apple has no real connection to cars .

    Apple also had no real connection to music . . . until they built the iPod.

    And neither did they have any real connection to phones . . . until they built the iPhone.

    Just want to point out the lack of imagination in this article.

  1. abnyc

    Fresh-Faced Recruit

    Joined: Sep 2000

    +2

    actually no

    Apple has been deeply connected to the music industry for many many - many years. Apple developed the format for all tracks on CD's; aif also known as aiff; or aaiff really. Apple Audio Interchange File Format, which later just became aif; Audio Interchange Format. Apple has given the music industry many many things.

  1. abnyc

    Fresh-Faced Recruit

    Joined: Sep 2000

    0

    comment title

    http://en.wikipedia.org/wiki/Audio_Interchange_File_Format

  1. DavidO

    Fresh-Faced Recruit

    Joined: Nov 2005

    +3

    Reliability

    Apple builds products that last. Ferrari builds high-end machines that cost a fortune to maintain and even more to repair! Ferrari reliability is the opposite of Apple's products. Just saying...

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    0

    This guy...

    just want to dis-associate himself from Acer's devices.

  1. Arne_Saknussemm

    Forum Regular

    Joined: Apr 2011

    -1

    another thing in common: Hype

    Both Apple & Ferrari rely on it deeply.

  1. efithian

    Fresh-Faced Recruit

    Joined: Apr 2004

    +1

    Lust

    Both Apple and Ferrari create a lust for their products. I have purchased a fair number of Apple products for the past 34 years, and almost bought a Ferrari in 1972. Pure lust. Nowadays I limit myself to lusting after Apple stock.

  1. efithian

    Fresh-Faced Recruit

    Joined: Apr 2004

    0

    Fresh-Faced Recruit

    Why is everyone who posts here designated as a "Fresh-Faced Recruit?"

  1. SwissMac

    Fresh-Faced Recruit

    Joined: Aug 2006

    +2

    comment title

    Forget the road cars, this is more likely a trip looking for new sponsors for the Ferrari F1 team. Ferrari is owned by Fiat who recently sold its Ducati subsidiary to Audi as Fiat seems to be running out of money. With Acer losing money with Netbooks it probably has less money for sports sponsorship now, and may have reduced its money to Ferrari. Perhaps Acer are pulling out of sponsoring Ferrari altogether, they need more money from somewhere.

    Cue Apple: huge cash pile, fast computers, sporting connections = potential Ferrari sponsor. However, with Ferrari lucky to qualify in the Top Ten at Formula One races this year because their car is such a dog, while getting into sponsoring a top team in F1 could be good for Apple, Ferrari IMO really isn't the one to pick as it has been linked in the past with cheating and fiddling the rules as well as poilitical intrigue with the F1 Organisers, the FIA who are jokingly referred to as "Ferrari International Assistance".

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