Printed from http://www.electronista.com

Nintendo confirms it's selling 3DS at a loss

updated 04:40 pm EDT, Thu April 26, 2012

Hopes to bring it back to profitability this year

With its latest financial report (PDF), Nintendo has admitted that it is selling its 3DS portable gaming console at a financial loss. This is only since it dropped its price in late July to boost sales, from the original $250 to just $170. The gaming giant did go on to say it plans to stop selling it below cost by the middle of the current fiscal year, which ends on March 31, 2013.

How it will do this wasn't revealed, though it's not likely to raise prices back up. Instead, it should reduce its costs of producing the console, either from the volume it has produced or any new efficiencies in its manufacture. The turnaround to profiting from the console is expected to happen sometime in August.

It's not uncommon that manufacturers lose money on consoles, instead making profits on accessories and games, as was the case with Sony's PS3 home console. [via Joystiq]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News