updated 02:35 pm EDT, Fri April 27, 2012
Identity of Wake Up campaign now a mystery
Samsung on Friday gave a statement denying that it was responsible for the Wake Up campaign 'protesting' at Apple's retail store in Sydney, Australia. The company told SlashGear that it wasn't involved at all with the campaign, which makes no mention of any company or organization's name. The company behind the campaign, marketing agency Tongue, hasn't identified its client.
Some have speculated it may be tied to Greenpeace's claims of Apple running a 'dirty cloud' through its choice of power sources for datacenters, but the style would run against Greenpeace's usual methods and desire to both identify its cause and itself.
Samsung may have inadvertently become the victim of its own marketing. By so closely associating its Galaxy phone campaign with attacking iPhone fans personally, Electronista and others had made the connection as the only public example of a company that was targeting Apple directly. This was exacerbated by Samsung staging a pop-up store last year next to the Sydney Apple Store in an attempt to push the Galaxy S II launch.
Electronista regrets the error.