Printed from

RIM culprit behind Australian 'wake up' Apple store protest

updated 02:45 am EDT, Tue May 1, 2012

Reveal on May 7 for AU market

Previously believed to be Samsung, BlackBerry manufacturer Research in Motion admitted responsibility for the paid flashmob outside a Sydney Apple store. The faux mob was a phase in a viral marketing program for the upcoming BlackBerry 10 OS.

The campaign's backers were wearing the same black attire, holding "Wake up" signs. The protesters picketed a news station, and the aforementioned Apple store. At the time, the intention of the protesters was unclear. Sydney Harbor saw a speedboat with the logo, and a Bondi Beach sports club had a pool bottom adorned with the slogan and artwork.

In conjunction with RIM's confession, a website has been launched counting down the time to the BlackBerry 10 launch. RIM states that a further announcement will take place on May 7 that the company hopes will instigate conversation in what being in business means to Australians. The annual RIM BlackBerry World conference kicks off in Orlando, FL on May 1 at 9 a.m. ET.

By Electronista Staff
Post tools:




    Comment buried. Show
  1. wrenchy

    Forum Regular

    Joined: Nov 2009


    Well, well, well

    Looks like all the Samsung haters be eating crow. The hate is so prevalent, they refuse to believe the truth even when it's told to them straight in the face.

    Even considering the possibility that Samsung was not involved, never crossed the tainted iMinds.
    Haters will be haters.

  1. ASathin8R

    Fresh-Faced Recruit

    Joined: Oct 2010


    Who could have thought...

    ...that RIM could sink any lower? Talk about backfiring!

  1. davester

    Fresh-Faced Recruit

    Joined: Jul 2001



    This message must surely be for themselves: WAKE UP. Or did they die in their sleep?

  1. macnnoel

    Fresh-Faced Recruit

    Joined: Feb 2005


    talk about irony

    death wish from RIM? Ballsille's parting gift?

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001


    Oh, it's RIM

    I thought it was from some company that was still relevant.

  1. Foe Hammer

    Fresh-Faced Recruit

    Joined: Feb 2005


    Well, Well, Well, Well

    RIM can't even get credit for a flashmob let alone a flash device.

  1. coffeetime

    Senior User

    Joined: Nov 2006


    if you look deeper into RIM...

    it's got to be Microsoft behind all this..... again (the first one was iPod funeral).

  1. revco

    Fresh-Faced Recruit

    Joined: May 2005



    Looks like we've been RIM'd.

  1. Grendelmon

    Mac Enthusiast

    Joined: Dec 2007


    Okay Electronista/MacNN,

    Why should we believe you now?

    Who @ RIM specifically admitted it? You cite no references, names, conversations, anything. This article is just as worthless as your Samsung accusation.

  1. noibs

    Fresh-Faced Recruit

    Joined: Jul 2007


    Really pretty funny

    RIMs two CEOs went to sleep for the better part of a decade and, as a result, completely destroyed their company. I wonder who really needs to wake up.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular


Recent Reviews

Linksys WRT1200AC Wi-Fi Router

Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

Rapoo A300 Mini Bluetooth NFC Speaker

The Rapoo Bluetooth Mini NFC Speaker is a little metallic box about the size of a baseball. In spite of its small size, we were very p ...

Neurio Intelligent Home Monitor

The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...



Most Commented


Popular News