updated 02:45 am EDT, Tue May 1, 2012
Reveal on May 7 for AU market
Previously believed to be Samsung, BlackBerry manufacturer Research in Motion admitted responsibility for the paid flashmob outside a Sydney Apple store. The faux mob was a phase in a viral marketing program for the upcoming BlackBerry 10 OS.
The campaign's backers were wearing the same black attire, holding "Wake up" signs. The protesters picketed a news station, and the aforementioned Apple store. At the time, the intention of the protesters was unclear. Sydney Harbor saw a speedboat with the logo, and a Bondi Beach sports club had a pool bottom adorned with the slogan and artwork.
In conjunction with RIM's confession, a website has been launched counting down the time to the BlackBerry 10 launch. RIM states that a further announcement will take place on May 7 that the company hopes will instigate conversation in what being in business means to Australians. The annual RIM BlackBerry World conference kicks off in Orlando, FL on May 1 at 9 a.m. ET.