RIM hires experienced executives for COO, CMO roles

After what seems like nothing but job cuts and execs leaving, Canadian smartphone maker Research In Motion (RIM) on Tuesday announced it is naming two new executives to its team. The new Chief Operating Officer is Kristian Tear, while Frank Boulben has become the Chief Marketing Officer. Both are said to bring an abundant amount of mobile computing experience to the table. RIM President and CEO Thorsten Heins said the two have a strong understanding of the emerging trends in mobile communications and computing.

Tear was previously the Executive VP at Sony Mobile Communications, with other jobs including positions at Ericsson in Europe, Asia, and Latin America. His new function will involve overseeing operations for handhelds and services, including research and development, products, global sales, manufacturing and supply chain.

Boulben, meantime, acted as the Executive Vice President of Strategy, Marketing and Sales for LightSquared. Before that, he was the Global Director of Commercial Strategy for Vodafone Group and Executive Vice President of Brand and Consumer Marketing for Orange Group. His RIM post will involve supervising the company's global marketing efforts.

RIM is looking to reinvent itself in some ways later this year with the release of its BlackBerry 10 OS for mobile devices.

By Electronista Staff

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