Amazon edges Apple in ForeSee e-retail satisfaction index
updated 12:01 am EDT, Wed May 9, 2012
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The Spring top 100 edition of the ForeSee e-retailer satisfaction index has been released. Notable findings are Amazon leading at 89 percent, besting Apple by four percentage points. Newegg trails Apple by three points while Netflix is recovering some lost ground after several summer public relations and marketing disasters. The survey is the result of 21,000 responses from visitors to the top 100 retail websites by revenue.
ForeSee reiterated the point made in the previous reports that price isn't as important as it has been in the past. Increasing the selection variety and quality of presented products are of vital importance to repeat shoppers, ForeSee concludes. Visitors happy with the online presence were 72 percent more likely to purchase from that retailer's website in the future. The same shoppers are 69 percent more likely to recommend a favored website to a close acquaintance.
Small differences in the survey results can make a large difference. According to ForeSee, if a company makes changes to increase its rating by one percentage point, it can lead to as much as a 14 percent boost in revenue from transactions on the website.
