Printed from http://www.electronista.com

Zynga buys casual gaming startup Wild Needle

updated 12:23 pm EDT, Mon May 14, 2012

Wild Needle team joins Zynga following talent-sized purchase

Social gaming giant Zynga has bought casual games company Wild Needle. The female-oriented startup was bought for an undisclosed amount following the release of its first title Shoptown Hero in March, which was pulled from the App Store two weeks ago.

According to TechCrunch, the deal was "talent-sized", likely to be around the $5 to $20 million range. The amount is a far cry from the OMGPOP deal, where Zynga paid $180 million in cash and an extra $30 million on staff retention. That deal was primarily for the highly popular Draw Something, however OMGPOP had a stable of other online games showcasing the team's capabilities. Wild Needle did not have a catalog of titles, with the only release Shoptown Hero proving to be a moderate success in its short lifespan.

Zynga has been working at moving away from its reliance on Facebook as a primary revenue source, hoping the move to mobile and creating its own platform will diversify its income streams.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Seagate Wireless

It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

Lenovo Yoga Tablet 2 (Android, 10.1-inch)

Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

Brother HL-L8250CDN Color Laser Printer

When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

Advertisement

toggle

Most Commented

 
toggle

Popular News