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Greenpeace stages iCloud protest at Apple's Cupertino HQ

updated 01:37 pm EDT, Tue May 15, 2012

Campaign over 'cloud' pollution escalates

Environmental activist group Greenpeace has staged a protest at Apple's Cupertino headquarters, notes AppleInsider. Images were projected onto the main building overnight, including supportive messages from users on Twitter and Facebook. Activists also secured themselves inside a so-called "survival device," measuring 8 feet tall and 10 feet wide. Four activists dressed themselves as iPhones, complete with screens again displaying messages from Twitter and Facebook.

The event was continuation of a Greenpeace campaign against pollution linked to datacenters. Major datacenters can consume high amounts of electricity, and Greenpeace's position is that companies like Apple should be relying on renewable energy, rather than sources like coal. In particular Apple's iCloud-focused datacenter in Maiden, North Carolina has been accused of primarily relying on a local coal grid. The company is working on a solar array and fuel cells, but Greenpeace has suggested that they will provide just a fraction of the facility's power. Apple, though, has disputed these claims, and touted that a future Oregon center will be entirely powered by renewable energy.

As a part of a statement about Tuesday's protest, Greenpeace says that over 215,000 people have signed a "Clean Our Cloud" petition asking Apple to run iCloud using renewable sources. The last major related protest took place at Apple's offices in Cork, Ireland, where activists actually scaled the side of a building and posted signs on it.

By Electronista Staff
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  1. gprovida

    Junior Member

    Joined: Feb 2006


    Here we go again to raise funds and get publicity

    Ick and Ewww once again Greenpeace attacks a target based on flawed information to garner publicity for a legitimate issue. Apple's environmental record is real and impressive versus publicity focused in other companies and similar to his practices on labor by its suppliers. Other companies simply do not do this, report cosmetic data but little of substance, or ignore the issue entirely - Apple gets publicity so here we go again.

  1. DaJoNel

    Fresh-Faced Recruit

    Joined: Aug 2010



    Attacks the most green technology company in the world. Makes sense.

  1. Schatz

    Fresh-Faced Recruit

    Joined: Oct 2004



    Don't these bozos have some whales to hump somewhere?

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011



    Did any of these idiots get there by bicycle or by walking?

  1. facebook_Joe

    Via Facebook

    Joined: May 2012



    Their name is a bit of an oxymoron, eh?

  1. PJL500

    Fresh-Faced Recruit

    Joined: Jun 2011


    Thanks Greenpeace...

    This forum is na embarrassment. It looks as if Fox News is the go to for information on renewables.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    Apple / Greenpeace deal

    How about this:

    Apple offers Greenpeace $10 million to leave them alone forever.

    Greenpeace would be forced to say no because they're "unbiased."

    Apple would say "Oh well, think of all the good you could have done.
    with that $10 million. You're a bunch of deep-pocket-targeting bozos."

  1. mgpalma

    Fresh-Faced Recruit

    Joined: Sep 2000


    Did they also have...

    "Four activists dressed themselves as iPhones"

    Did they also have a big letter "L" on their foreheads??

  1. facebook_Chris

    Via Facebook

    Joined: May 2012


    comment title

    Maybe Greenpeace would be more successful targeting the polluters that dominate the Chinese and Indian economies. Apple is way down the list of potential offenders and this action reflects badly on Greenpeace. Shame on them.

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