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Samsung and HTC stock nosedive, both thanks to Apple

updated 07:04 am EDT, Wed May 16, 2012

Samsung and HTC shares suffer at the hands of Apple

Samsung and HTC stock have both taken a hit thanks to separate actions instigated by Apple. Samsung's stock saw $10 billion wiped off its value following a report by DigiTimes indicating that Apple had placed a large order for DRAM from its struggling Japanese competitor Elpida. Separately, HTC's shares also slumped by over 6 percent following an Apple initiated ITC injunction being enforced by US Customs, stopping the importation of its hotly anticipated One X and EVO 4G LTE handsets.

Samsung is the world's largest maker of DRAM and its market dominance has been helped in a large part due to Apple's past orders. This left slim pickings for Elpida, which filed for bankruptcy protection in February with debts amounting to around $5.6 million. Apple's new order with Elpida for DRAM is said to have accounted for as much as 50 percent of its production capacity, so large is the size of the deal reportedly struck.

Micron Technology is also said to be in talks to acquire or partner with Elpida, which could pose a serious competitive threat to Samsung's market leadership. Analysts talking to Reuters suggest that Apple has likely made move as part of a strategic initiative that would improve its bargaining power by helping to keep Elpida alive. Apple's move has also seen market value wiped from mobile memory maker Hynix as well.

HTC's woes surround an ITC ruling that the Taiwanese firm had violated Apple patents dating back to December 19. The ITC ruled that HTC was not allowed to sell new phones after April 19 unless it could demonstrate that its new devices no longer infringed on Apple's '647 patent that involves the ability for a user to click and launch things like phone numbers and email addresses in Android messaging and browser apps.

'The US availability of the HTC One X and HTC EVO 4G LTE has been delayed due to a standard US customs review of shipments that is required after an International Trade Commission exclusion order,' reads a statement from HTC. HTC said that it believed that its new devices comply with the ITC ruling and are applying to the relevant US agencies to lift the hold its smartphone shipments. 'We believe we are in compliance with the ruling and HTC is working closely with customs to secure approval,' the company added.

Samsung is riding high on record profits due to breakout smartphone sales, but the loss of all or part of Apple's DRAM business could impact its revenue in the order of tens of millions of dollars. HTC, however, is in a much more precarious financial position. Its One X has withstood the impact of the Samsung Galaxy S III launch well, with some segments of the Android community underwhelmed by Samsung's latest flagship smartphone. Any delay in getting its flagship smartphones on sale in the US is something that HTC can ill afford with the Galaxy S III not far from reaching the market.

By Electronista Staff


    Comment buried. Show
  1. ibugv4

    Fresh-Faced Recruit

    Joined: Jun 2003



    Samsung is a leader in flash. The last time Apple did one of these knee-jerk supplier switches (I'm thinking dropping ATI for nVidia because ATI leaked iMac specs before a jobs MacWorld), the end result was less than beneficial for the end user. How bad it would be if Apple's new supplier had QA issues, which is a real possibility.

  1. facebook_George

    Via Facebook

    Joined: May 2012


    Well... Samsung

    Don't bit the hand that feeds you.

  1. facebook_George

    Via Facebook

    Joined: May 2012


    Well... Samsung

    Don't bite the hand that feeds you.

  1. qazwart

    Fresh-Faced Recruit

    Joined: Apr 2001



    Samsung's share price dropped because of a report in DigiTimes? When was the last time DigiTimes was right on any rumor they published?

    Dang, if I knew it was so easy to manipulate stock prices, I'd go into the tech rumor business.

  1. gprovida

    Junior Member

    Joined: Feb 2006


    SAMSUNG elected to poison relationship with Apple

    Apple has and will continue to invest and partner with competitors to SAMSUNG in displays, memory, processes, etc. due to simple need to diversify, but also to ensure they are not hostage to SAMSUNG's efforts in mobile. The legal issues on IP, FRAND, etc. are going to become much more urgent for SAMSUNG and is decision to put Apple as a customer at risk was a strategic decision that is yet to play out.

  1. SockRolid

    Forum Regular

    Joined: Jan 2010


    HTC is number two. And dying.

    Re: "HTC, however, is in a much more precarious financial position."

    HTC is the world's #2 Android hardware maker, and they're in serious trouble. Their 1Q 2012 earnings report shows revenue down 35% year-over-year and profits down 70% year-over-year.

    Can you say "death spiral"?

  1. msuper69

    Professional Poster

    Joined: Jan 2000


    It's not "thanks to Apple"

    It's thanks to Samsung and HTC for violating patent restrictions.

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