updated 06:26 am EDT, Thu May 17, 2012
Sony launches Alpha SLT-A37 with translucent lens
In more new Alpha camera news from Sony, the company has added the Alpha SLT-A37 to its line-up, which is also joined by a new telephoto lens. The camera uses Sony's proprietary translucent mirror technology to deliver faster shooting, non-stop phase detection auto-focus and continuous live image preview even when shooting in 1080p video. To help keep action shots focused, it uses a precision 3-cross 15-point autofocus system.
The SLT-A37 incorporates a 16.1 megapixel Exmor APS HD CMOS sensor coupled with a Sony Bionz processor. Its low-light performance is better than average with an ISO sensitivity of 100-16000. The camera also includes a range of onboard image processing effects including posterization, pop color, toy camera among others. It can shoot in continuous bursts of 7 frames per second in lower resolution settings and at 5.5 frames per second in full resolution.
Its tilt angle 2.7-inch LCD view offers a range of camera shooting positions with a super high resolution 1440k dot resolution. Also included in both the single and twin lens kit is an additional rechargeable battery. It will retail for $800 for the single lens kit, or $600 for the body only and will be on sale in June.
Sony has also added a new A-mount telephoto lens (18-135 F3.5-6.3 SAM) to its range. The SAL18135 telephoto zoom lens offers 8x zoom in a compact size. It uses a SAM design in order to keep the lens working smoothly, quickly and quietly when in auto-focus mode. It also has a direct manual focus option as well for fine-tuning shots if needed. The new lens will be available from July for $600.