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Ex-Apple iAd exec new Foursquare revenue chief

updated 04:28 pm EDT, Fri May 18, 2012

Steven Rosenblatt joins Foursquare in new position

Location tracking and check-in service Foursquare has hired its first Revenue Chief. Ex-Apple iAd executive Steven Rosenblatt has been hired to fill the newly created position. Foursquare's former head of business development, Tristan Walker, filled the role of revenue chief before leaving early this month.

Rosenblatt has a storied history with product monetization, serving at one time as VP of advertising sales for Quattro Wireless. He led the boutique iAd department at Apple after the computing giant purchased Quattro.

During the announcement surrounding his new position, Rosenblatt said "I think what we're most excited about is helping create new products and building new tools for our merchant partners to be able to reach new customers."

Foursquare is in the midst of a $10 venue-certification procedure, allowing business owners to "claim" their location and ensure that accurate information is logged with the service. Foursquare has not announced any plans for an IPO and is secretive with public disclosures of earnings and revenue, though analysts have valued the company at $600 million.



By Electronista Staff
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