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Google buys design studio that worked on G1

updated 08:02 pm EDT, Wed May 23, 2012

Industrial design buy signifies Google commitment to hardware manufacturing

In a move that signals a greater commitment to hardware design and manufacture, Google has purchased industrial design firm Mike and Maaike. Mike and Maaike is a studio that worked on the first Google Nexus phone, and the purchase seems to indicate a greater focus for Google on hardware design in the wake of its acquisition of Motorola Mobility.

Mike and Maaike bills itself as "a progressive industrial design studio," that focused on "functionality, intelligence, and ease" in the design process for the G-1, Bloomberg reports. Mike and Maaike has also counted Belkin, Steelcase, Microsoft, Incase, and the City of San Francisco among its design clients.

Commenting on the purchase, Google representatives said that it is a "natural next step" for the company to get "even more serious and to really go for it" when it comes to mobile device offerings featuring Android. Google has been rumored to be working on a Nexus Android tablet, as well as an expansion of its line of Nexus-branded handsets, which would be powered by Jelly Bean, the next major Android release. Google is said to be working in concert with a range of device manufacturers in making these devices. [via Bloomberg]

By Electronista Staff
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  1. facebook_Victrois

    Via Facebook

    Joined: May 2012


    Are they retarded?

    What was google thinking? this is who they choose to help them compete with apple?! anyone will the tell you the G1 was an ugly clunky brick. I've seen blood sugar meters with better design then that hunk of c***

  1. Arne_Saknussemm

    Forum Regular

    Joined: Apr 2011


    G1 is very ugly indeed but -

    before you condemn the Mike and Maake design studio, check out some of their projects.

    Like in most disciplines the client has lot to say about the final concept.

    For all we know the G1 might have been just the one ugly duckling (concept model) that (through client intervention?) failed to turn into a swan of a product...

    Just like Apple had the marvelous Design Manager mind of Mr. Jobs (30years+ exp.) guiding the pencil of the likes of Jonathan Ive, maybe Google has just a half dozen mathematical geniuses with great inspiration for math and just about not much else picking concept models...

    Given the above no matter how bad the G1 might be, the actual designers might have just brought to completion a very poor choice on the part of terribly inexperienced (very kind words) top management.

    Do check out Mike and Maaike's other works, they are quite young yet have a very strong attitude to their conceptual forms, taking heavy notes from 60's & 70's shapes infused with modern lines.

    Maybe that same youth has kept them from being a better conceptual guide to their impressively large client...

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