updated 08:02 pm EDT, Wed May 23, 2012
Industrial design buy signifies Google commitment to hardware manufacturing
In a move that signals a greater commitment to hardware design and manufacture, Google has purchased industrial design firm Mike and Maaike. Mike and Maaike is a studio that worked on the first Google Nexus phone, and the purchase seems to indicate a greater focus for Google on hardware design in the wake of its acquisition of Motorola Mobility.
Mike and Maaike bills itself as "a progressive industrial design studio," that focused on "functionality, intelligence, and ease" in the design process for the G-1, Bloomberg reports. Mike and Maaike has also counted Belkin, Steelcase, Microsoft, Incase, and the City of San Francisco among its design clients.
Commenting on the purchase, Google representatives said that it is a "natural next step" for the company to get "even more serious and to really go for it" when it comes to mobile device offerings featuring Android. Google has been rumored to be working on a Nexus Android tablet, as well as an expansion of its line of Nexus-branded handsets, which would be powered by Jelly Bean, the next major Android release. Google is said to be working in concert with a range of device manufacturers in making these devices. [via Bloomberg]