updated 03:52 pm EDT, Thu May 24, 2012
2011 model iPad also still available
Just two months after being introduced, the third-generation 2012 iPad has managed to catch up to the market share of the first-generation iPad in the US, market analysis firm Localytics reports. The new model now accounts for over 20 percent of all US-based iPads, just over the percentage of active first-generation iPads. The iPad 2, released in 2011 and still available new for $100 less than its original price, leads the pack.
The 2011 iPad has around 60 percent of the US iPad marketshare, but the new iPad has moved up from 14 percent share shortly after its debut. Apple announced that it had sold three million new iPads in the opening weekend, but a US-only breakdown was not available. Overall, Apple sold around 15 million of the original iPad worldwide before it was discontinued, and the company reported that it had sold nearly 12 million iPads (both the iPad 2 and the third-gen iPad) in the first calendar quarter of 2012.
The sampling used to make the marketshare determination comes from iPad apps using Localytics for app analytics. The company says the popularity of the latest iPad can be traced to its Retina Display and upgraded processor and graphics, and to a lesser extent to is compatibility with US and Canadian LTE networks.