updated 01:09 pm EDT, Fri June 1, 2012
Blog post by Vint Cerf gives reasons for gTLD applications
Google has applied for various domain name suffixes, including .google, .docs, .youtube, and .lol. The Internet Corporation for Assigned Names and Numbers (ICANN) process has seen nearly 2000 applications for new generic top-level domains (gTLDs), including companies seeking to secure their own trademarks as well as potentially valuable domain endings that could be in high demand in some markets.
In a blog post, chief Internet evangelist Vint Cerf discussed what reasons Google had for securing certain gTLDs. Obvious trademarks such as .google and .youtube need little in the way of reasoning, but suggestions were also put forward that specific domain endings would improve the user experience. Domains like .docs were applied for due to it becoming core to Google's business, alongside domains the search giant thinks have interesting and creative potential, such as .lol, also requested.
Other companies choosing to reveal what they have applied for include CloudNames (.cloud and .global) and Radix Registry aiming for 31 different listings, such as .web, .store, .baby, .deals, and .insurance.
Over 1900 applications for new gTLDs were made before the May 30 deadline, with ICANN aiming to release the list of applied-for domain names by June 13 and for successful applicants to be active from next year. Evaluation fees were set by ICANN at $185,000 per gTLD application, excluding additional fees after the applications are accepted. Some parties have spoken out against the new gTLDs, arguing that it adds further costs to securing trademarks.