updated 08:30 pm EDT, Fri June 1, 2012
RIM, Microsoft, Symbian all losing marketshare
Comscore's quarterly report on mobile marketshare was released today, and holds few surprises. More than 107 million people in the US owned smartphones in the period ending April 12, up six percent since January. In excess of 234 million Americans aged 13 and over used mobile devices of some type, not necessarily just smartphones, during this timeframe. Apple and Samsung-manufactured phone percentages continue to climb, at the expense of LG, Motorola, and HTC. Subscriber bases show similar trends, with Android and the iOS leading the pack and climbing, with RIM, Microsoft, and Symbian falling.
Samsung ranked as the top manufacturer again, with 25.9 percent of the share of subscribers, up a half a percent from the last report. Apple's share increased to 14.4 percent from 12.8 percent, a 1.6 percent climb. LG fell a half a percentage point taking second place in mobile share at 19.2 percent. Motorola dropped .7 percent, and HTC fell .4 of a percentage point.
Google's Android continues its dominance at the top of the OS share, climbing 2.2 percent to 50.8 percent. Apple's iOS had a similar climb of 1.9 percent to 31.4 percent. RIM marked the largest percentage share drop and is continuing its free fall with a 3.6 percent plummet to 11.6 percent. Microsoft slipped .4 of a percent, and Symbian dropped .2 of a percent.
Prevailing market trends don't show any significant deviance from these trends for the next quarter. The Samsung Galaxy S III phone will be released in the US and Canada during the current reporting period, with results expected in the end of August. RIM shows no signs of recovery, and release of the BB10 operating system will likely come as a "too little, too late" measure. RIM's marketshare erosion is led by the continuing defection to other platforms of its largest customer, the US government. Apple's sales momentum is likely to increase with the addition of prepaid carrier Cricket and other smaller regional carriers.