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Comscore Data: Samsung, Android tops, Apple iOS gaining

updated 08:30 pm EDT, Fri June 1, 2012

RIM, Microsoft, Symbian all losing marketshare

Comscore's quarterly report on mobile marketshare was released today, and holds few surprises. More than 107 million people in the US owned smartphones in the period ending April 12, up six percent since January. In excess of 234 million Americans aged 13 and over used mobile devices of some type, not necessarily just smartphones, during this timeframe. Apple and Samsung-manufactured phone percentages continue to climb, at the expense of LG, Motorola, and HTC. Subscriber bases show similar trends, with Android and the iOS leading the pack and climbing, with RIM, Microsoft, and Symbian falling.

Samsung ranked as the top manufacturer again, with 25.9 percent of the share of subscribers, up a half a percent from the last report. Apple's share increased to 14.4 percent from 12.8 percent, a 1.6 percent climb. LG fell a half a percentage point taking second place in mobile share at 19.2 percent. Motorola dropped .7 percent, and HTC fell .4 of a percentage point.

Google's Android continues its dominance at the top of the OS share, climbing 2.2 percent to 50.8 percent. Apple's iOS had a similar climb of 1.9 percent to 31.4 percent. RIM marked the largest percentage share drop and is continuing its free fall with a 3.6 percent plummet to 11.6 percent. Microsoft slipped .4 of a percent, and Symbian dropped .2 of a percent.

Prevailing market trends don't show any significant deviance from these trends for the next quarter. The Samsung Galaxy S III phone will be released in the US and Canada during the current reporting period, with results expected in the end of August. RIM shows no signs of recovery, and release of the BB10 operating system will likely come as a "too little, too late" measure. RIM's marketshare erosion is led by the continuing defection to other platforms of its largest customer, the US government. Apple's sales momentum is likely to increase with the addition of prepaid carrier Cricket and other smaller regional carriers.



By Electronista Staff
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Comments

  1. Arne_Saknussemm

    Forum Regular

    Joined: Apr 2011

    -7

    Android RULES!

    your comment

  1. Paradise Pete

    Fresh-Faced Recruit

    Joined: Nov 2007

    +5

    arithmetic

    You cannot just willy-nilly alternate between the terms percentage and percentage points. They are two different things. They also obscure the information, as the whole pie is growing. So a move from, for example, 12.8% to to 14.4% is not only obviously much more than the (mis)stated "1.6 percent climb," it's also a bigger move than even the actual 12.5% climb, because it's 14.4% of a bigger overall number.

  1. Jubeikiwagami

    Fresh-Faced Recruit

    Joined: Dec 2011

    +5

    Free

    Stupid. Android phones are given away free all the time. From companies or promotions. There is always a larger market for cheap freeloaders.

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