Printed from http://www.electronista.com

Facebook opens mobile ad platform to third-party ad sellers

updated 08:30 pm EDT, Tue June 5, 2012

Mobile ad platform not tied to desktop ad system

As was previously intimated by executives at the social network, Facebook is making a move toward increasing revenue returns on its mobile advertising operations. AdAge reports that the company has opened up its mobile-only sponsored-story placements to users of the self-serve ad tool Power Editor, as well as to Facebook's third-party ad sellers. The move will likely increase the number of potential advertisers able to afford to place ads with the network.

Previously, Facebook's mobile ad services were available only to advertisers with a minimum of 500,000 fans. Opening up the mobile ad platform allows Facebook to pull in mobile ad revenue from smaller players, which are estimated to make up the majority of the company's ad sales.

Facebook has previously expressed concern to investors that the larger trend toward mobile devices could have a negative impact on the company's ad revenues. Facebook's desktop-targeted advertising has already encountered troubles, with larger advertisers abandoning paid ad operations on the site.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News