Printed from http://www.electronista.com

Jumptap: Kindle Fire higher ad click-through than Apple

updated 08:30 pm EDT, Wed June 6, 2012

Screen size not sole determiner of rate

Jumptap, a company whose specialty is mobile targeted advertising has released a study on the habits of mobile device surfers. The click-through rates of various mobile devices were examined for a variety of advertising campaigns served by Jumptap. The Amazon Kindle Fire achieved the highest rate of click-throughs, with two Apple devices taking second and third.

The seven-inch Kindle Fire achieved a 1.02 percent click-through rate. Apple's iPad received a 0.9 percent rate, with the iPhone at 0.84 percent. Different models of iPad and iPhone weren't factored seperately. Rounding out the statistics, the Nook collected 0.36 percent click-throughs, with the Samsung Galaxy S, Samsung Note, and Xperia Mini gathering 0.53 percent, 0.58 percent, and 0.42 percent, respectively.

Examining the entire set of data, the conventional wisdom that larger screen sizes -- regardless of platform -- equate to higher click-through rates would seem to be disproven. There is a loose correlation to click-throughs to screen size, as long as long as the same vendor or OS is compared. The maxim completely breaks down when manufacturer or OS lines are crossed.

The study drew few solid conclusions as to why the devices placed on the results the way that they did. Why the iOS and Kindle did so well in comparison to the competition isn't clear, but is likely the result of targeted advertising and content, which is a strongpoint in the Kindle Fire.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price-per-gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News